Digital Marketing Trainer

1 day ago


Nashik, Maharashtra, India Spectrum Academy Full time ₹ 1,80,000 - ₹ 4,20,000 per year

Contact HR : Sharmila Shinde :

Work From Office only

Key Responsibilities: Digital Strategy & Campaign Management

  • Plan and execute online marketing campaigns to drive student inquiries and admissions.
  • Design and manage lead generation funnels for courses using Google Ads, Facebook/Instagram Ads, YouTube, etc.
  • Analyze campaign performance and optimize for maximum ROI and CPL (Cost Per Lead).

SEO & Website Optimization

  • Improve website SEO ranking, monitor keywords, backlinks, and analytics.
  • Coordinate with content/tech teams to ensure proper on-page and off-page optimization.

Social Media Marketing

  • Create, post, and manage engaging content across Instagram, Facebook, LinkedIn, YouTube.
  • Run targeted ad campaigns to promote events, webinars, courses, and testimonials.

Email & WhatsApp Marketing

  • Build and maintain student/parent databases.
  • Design and send email & WhatsApp drip campaigns for promotions, nurturing, and re-engagement.

Analytics & Reporting

  • Track KPIs using tools like Google Analytics, Meta Business Manager, and CRM dashboards.
  • Prepare weekly/monthly performance reports and suggest improvements.

Required Skills:

  • Proven experience with Google Ads, Meta Ads, SEO tools (SEMRush, Ahrefs, etc.)
  • Good knowledge of Canva / Photoshop / basic video editing tools
  • Excellent content and copywriting skills for educational audience
  • Familiarity with CRM tools (Zoho, HubSpot, Leadsquared preferred)
  • Strong analytical, reporting, and A/B testing skills

Educational Qualification:

  • Bachelor's or Master's Degree in Marketing, Digital Media, or relevant field
  • Certification in Google Ads, Meta Blueprint, HubSpot (preferred)

Job Type: Full-time

Pay: ₹15, ₹35,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person



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