Marketing Manager

1 day ago

Saravanampatti Coimbatore Tamil Nadu, India Isha Engineering & Co Full time ₹ 25,000 - ₹ 3,00,000 per year

Job Summary:

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand growth, customer engagement, and lead generation. This individual will work closely with the leadership and sales teams to develop and implement integrated marketing strategies that align with the company's goals and market positioning. The ideal candidate has a proven track record of developing successful marketing campaigns, managing cross-functional teams, and delivering measurable business results in a fast-paced, customer-centric environment.

Preferred Male Candidates

Key Responsibilities:Strategic Marketing & Leadership

  • Develop and execute comprehensive marketing strategies aligned with overall business goals.
  • Identify new market segments and growth opportunities to drive brand positioning and market leadership.
  • Lead the marketing team and collaborate with sales, product, and operations to ensure strategic alignment.

Brand Management & Communication

  • Strengthen brand identity across all channels (digital, print, in-store, etc.).
  • Oversee creation and execution of marketing content, brand messaging, and visual identity.
  • Manage external agencies, designers, and media partners to ensure brand consistency.

Digital & Performance Marketing

  • Plan and execute digital marketing campaigns (SEO, SEM, Social Media, Email, Influencer marketing).
  • Use data and analytics tools (e.g., Google Analytics, CRM platforms) to monitor campaign performance and drive ROI.
  • Optimize customer acquisition and retention through targeted campaigns and audience segmentation.

Lead Generation & Sales Alignment

  • Generate high-quality leads to support the sales pipeline and revenue goals.
  • Collaborate closely with the sales team to ensure seamless lead handoffs and improve conversion rates.
  • Support pricing, product positioning, and promotional strategies based on market feedback and analytics.

Market Research & Customer Insights

  • Conduct market analysis to understand consumer behavior, industry trends, and competitor activities.
  • Translate insights into actionable strategies to enhance customer experience and product-market fit.

Team Development & Collaboration

  • Mentor and develop team members to build a high-performance, innovative marketing function.
  • Foster cross-functional collaboration to ensure marketing efforts support company-wide initiatives.

Qualifications & Skills:

  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
  • 10+ years of experience in marketing, with at least 5+ years in a leadership role.
  • Proven ability to develop and execute successful marketing strategies across channels.
  • Strong leadership, communication, and project management skills.
  • Excellent analytical and decision-making abilities.
  • Proficiency in marketing automation tools, CRM platforms, and digital analytics.
  • Deep understanding of customer demographics, consumer behavior, and industry trends in home interiors or related sectors.
  • Experience with budgeting, performance tracking, and ROI optimization.

What We Offer:

  • Competitive salary and performance-based incentives
  • Collaborative and innovative work culture
  • Opportunities for professional development and career growth
  • The chance to lead the marketing function in a high-growth, design-focused business

Work Location :

Isha Engineering & Co

S.F.No.490/1 Vazhiyampalayam Pirivu,

Sathy Road, Coimbatore,

Call or WhatsApp us

Job Types: Full-time, Permanent

Pay: ₹25, ₹30,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Paid sick time
  • Provident Fund

Work Location: In person

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