Social Media Manager

4 days ago

Chennai, Tamil Nadu, India Nithya Amirtham PVT LTD Full time ₹ 3,00,000 per year

Overview

We are seeking a highly skilled and proactive Social Media Manager to manage the online presence and performance of the following brands:

  • Nithya Amirtham
  • Eternal
  • Nithyam Catering
  • Thuritham

The ideal candidate will oversee end-to-end social media management, content creation, advertising, analytics, SEO, and strategic brand storytelling across platforms.

Key Responsibilities

1. Social Page Management

  • Profile setup & optimization (bio, handle consistency, CTAs, highlights)
  • Monthly content calendar & post scheduling
  • Community engagement (comments, DMs, reviews)
  • Maintain brand tonality, aesthetic, and cross-page harmony
  • Customer sentiment tracking (what's working, what's not)

2. Platform Management

  • Facebook
  • Instagram
  • YouTube
  • Google My Business (reviews, photos, Q&A, posts)
  • LinkedIn

3. Promotions & Advertising

  • Meta Ads (Facebook + Instagram)
  • Google Ads (Search, Display, YouTube)
  • Retargeting & remarketing (via Meta Pixel + GTM)
  • Campaign ROI tracking and reporting
  • WhatsApp Broadcast / Quick Campaigns
  • Seasonal & festival campaign bursts

4. Social Media Strategy

  • Brand storytelling framework per sub-brand (tone, personality, audience)
  • Monthly content pillars (heritage, celebration, catering, coffee, lifestyle)
  • Influencer collaborations & brand advocates
  • Trend-based reels & topical campaigns
  • Seasonal calendar (festivals, store events, launches)

5. Content Management

  • Photo, video & reel production (shoot planning + post-production)
  • Caption writing aligned with tone & brand emotion
  • Hashtag strategy, discoverability, and reach tracking
  • Content reuse strategy (YT Shorts, stories, highlights, reels, etc.)
  • Cross-collaboration with in-store events / product launches

6. Ad Optimization

  • A/B testing: creatives, targeting, copy
  • Conversion rate optimization (CTR, CPC, CPA metrics)
  • Funnel creation (awareness → engagement → lead → sale)
  • Monthly campaign review with actionable insights

7. SEO Strategy

  • Keyword research (core + long-tail + local intent)
  • On-page SEO (meta tags, headings, site speed, content updates)
  • Local SEO: GMB ranking, regional backlinks, review management
  • Geo-targeting: Chennai, Bengaluru, Coimbatore, etc.
  • Blogging strategy for long-term traffic growth

8. Analytics & Reporting

  • Monthly performance dashboard (across all brands)
  • Social media metrics (reach, engagement, conversion)
  • Google Analytics / GMB insights
  • Campaign ROI & trend analysis
  • Recommendations & learnings for next month

9. Competitor Analysis

  • Regular competitor monitoring across platforms

Actionable insights to improve brand share, visibility, and engagement

Job Types: Full-time, Permanent

Pay: ₹25, ₹30,000.00 per month

Benefits:

  • Food provided
  • Health insurance
  • Life insurance
  • Provident Fund

Work Location: In person

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