Social Media Executive

4 days ago

Pune, Maharashtra, India On Direct Marketing Services Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Requirements

  • 2-3 years of experience in social media management or digital marketing.
  • Strong writing, communication, and creative thinking skills.
  • Awareness of social trends, F&B industry, and platform best practices.
  • Experience in Influencer Marketing.
  • Understanding of performance marketing basics and analytics.
  • Ability to multitask, work under deadlines, and adapt to fast-paced environments.

Key Responsibilities

  1. Content Creation & Writing

  2. Write engaging and platform-specific content for posts, reels, stories, ads, and

campaigns.

  • Craft compelling captions, scripts, and copy that align with the brands voice.

  • Social Media Calendar Management

  • Plan, organise, and manage monthly content calendars.

  • Ensure timely posting and coordination with design/marketing teams.

  • Post Ideation & Campaigns

  • Brainstorm and develop creative content ideas across formats (static, reels,

carousels, shorts, etc.).

  • Execute festive, topical, and trend-led campaigns that resonate with audiences.

  • Trendspotting & Real-Time Marketing

  • Monitor social media trends, hashtags, and viral content for timely brand

engagement.

  • Create quick-turnaround ideas for topical posts.

  • Shoot Coordination & Assistance

  • Assist in planning and execution of photoshoots and video shoots.

  • Collaborate with creative teams, ensuring quality content is produced on time.

  • Influencer Marketing

  • Identify, approach, and manage influencers for collaborations.

  • Track deliverables, campaign performance, and ROI.

  • Community & Engagement

  • Respond to comments, queries, and messages in line with brand guidelines.

  • Monitor sentiment and support in online reputation management.

  • Performance Marketing Support

  • Assist in planning and executing paid ad campaigns.

  • Coordinate with the performance team for creatives, captions, and campaign

objectives.

  1. Analytics & Reporting

  2. Prepare weekly/monthly reports on performance and insights.

  3. Benchmark against competitors and suggest data-driven improvements.

  4. Cross-Team Collaboration

  5. Work closely with brand, design, PR, and performance marketing teams.

  6. Align social media campaigns with larger brand and business objectives.

  7. Event & Live Coverage

  8. Support brand presence during product launches, events, and campaigns through

live social coverage.

What We Offer

  • Opportunity to work with exciting brands and campaigns.
  • A dynamic, creative, and collaborative work environment.
  • Exposure to influencer marketing, performance campaigns, and brand strategy.
  • Growth opportunities in the digital marketing and social media space.

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