Digital Marketing Manager

2 weeks ago

Mohali, Punjab, India DNA Growth Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title: Digital Marketing Manager

Location: Mohali (Onsite)

Shift Timing: 12pm to 9 pm IST

Working Days: 2 alternate Saturday are working in every month

Website:

Role Overview:

We seek a highly skilled and versatile Digital Marketing Manager with a proven track record in managing successful digital marketing campaigns. The ideal candidate will have a strong understanding of marketing automation, AI-driven tools, and data-driven decision-making. This role requires someone who can seamlessly switch between tasks, manage multiple projects, and deliver measurable results in a fast-paced environment.

Key Responsibilities:

· Develop and implement digital marketing strategies across various channels (SEO, SEM, social media, email marketing, etc.) to achieve business objectives.

· Stay updated on industry trends, best practices, tools, and emerging technologies to ensure competitive advantage.

· Plan, execute, and optimize multi-channel digital campaigns, ensuring alignment with brand objectives and KPIs.

· Track and report on campaign performance, delivering actionable insights for improvement.

· Responsible for the creation of engaging, high-quality content tailored to target audiences.

· Collaborate with design and content teams to produce visually appealing and impactful campaigns.

· Leverage marketing automation platforms and AI-driven tools to enhance productivity, targeting, and personalization.

· Identify opportunities to streamline workflows and improve campaign efficiency using technology.

· Optimize website content and performance to improve search engine rankings and organic traffic.

· Manage PPC campaigns, analyze performance data, and implement strategies to maximize ROI.

· Develop and execute social media strategies to increase brand visibility and engagement.

· Monitor trends, audience behavior, and platform updates to refine social media efforts.

· Utilize analytics tools to measure campaign effectiveness and provide data-driven recommendations.

· Create detailed performance reports highlighting successes, areas for improvement, and next steps.

· Work closely with cross-functional teams to ensure seamless execution of marketing initiatives.

· Act as a bridge between creative, technical, and business stakeholders to achieve common goals.

Required Skills & Qualifications:

· Bachelor's degree in Marketing, Communications, or a related field.

· years of hands-on experience in digital marketing roles.

· Proficiency in tools such as Google Analytics, Google Ads, Hub Spot, SEMrush, Hoot suite, Canva, and AI tools (e.g., ChatGPT, Jasper, or similar).

· Strong understanding of SEO, SEM, social media, and content marketing strategies.

· Experience/ knowledge of design tools, visual elements, and brand kit.

· Experience with marketing automation tools like Apollo, Mailchimp, or similar platforms.

· Excellent analytical skills with a knack for interpreting data and translating it into actionable strategies.

· Strong multitasking abilities and project management skills to handle multiple campaigns simultaneously.

· Exceptional communication and interpersonal skills, with a collaborative mindset.

· Creative thinker who can adapt quickly to changing priorities and requirements.

Preferred Qualifications:

· Experience in working with international markets, particularly the US and the UK, is a plus.

· Certification in Google and Linked-in Ads, SEO, or other relevant digital marketing areas.

· Knowledge of AI/ML-driven marketing solutions.

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