Global Amazon PPC

2 weeks ago

Hiranandani Estate Thane Maharashtra, India Gentoro People Consulting Full time ₹ 13,00,000 - ₹ 15,60,000 per year

Designation – Global Amazon PPC & Digital Marketing Manager.

Location - Thane.

Experience - 5+ Years.

Qualification - Any Graduate.

About the company:

Our Client, a vertically integrated textile manufacturer specializing in bed linen and home textiles. Known for its innovation and sustainability initiatives, it produces a wide range of bedding products including fashion, institutional, and utility lines.

Roles and Responsibilities:

I. Amazon PPC Management:

  • Plan, execute, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display).
  • Conduct keyword research and bid management to maximize ROAS and minimize ACOS.
  • Monitor campaign performance, analyze key metrics, and make data-driven decisions to improve ad efficiency.
  • A/B test ad creatives, copy, and targeting to enhance performance.
  • Utilize tools like Helium 10, Jungle Scout, and Amazon Advertising Console for campaign analysis and optimization.
  • Meet and exceed monthly sales targets and KPIs related to product sales, conversion rates, and account performance.

II. Amazon Marketing & Growth Strategy:

  • Develop and execute Amazon marketing strategies to drive traffic and sales.
  • Optimize product listings, including titles, bullet points, descriptions, and A+ Content for better conversion rates.
  • Monitor and improve organic ranking through SEO optimization and keyword tracking.
  • Track competitor activity and industry trends to stay ahead in the Amazon marketplace.
  • Manage promotions, deals, coupons, and other marketing initiatives to boost sales.
  • Oversee brand communication, ensuring alignment with business goals and marketplace requirements. Develop and manage brand guidelines.
  • Collaborate with marketing agencies, internal stakeholders (e.g., supply chain, product management), and external partners in planning and execution of organic and paid marketing campaigns.

III. Reporting & Performance Analysis:

  • Generate weekly and monthly reports on ad performance, sales trends, and ROI.
  • Identify key areas of improvement and provide strategic recommendations.
  • Collaborate with internal teams to align marketing efforts with business goals.

Requirements:

  • Experience: 5+ years of hands-on experience in digital marketing, preferably with Amazon Marketing Services (AMS), is highly preferred
  • Skills: Strong analytical skills, proficiency in Amazon Advertising Console, and experience with tools like Helium 10, Jungle Scout, or Data Dive.
  • Knowledge: Deep understanding of Amazon's A9 algorithm, keyword research, and bid management strategies.
  • Other: Ability to multitask, adapt to changing trends, and work in a fast-paced environment.

Preferred Qualifications:

  • Experience in e-commerce, particularly with Amazon global
  • Familiarity with digital marketing is a plus
  • Knowledge of external traffic strategies (Google Ads, Meta Ads, Influencer Marketing) is an advantage.
  • Know-how of textile industry/home textile brands would be great.

Job Type: Full-time

Pay: ₹125, ₹130,000.00 per month

Work Location: In person

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