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Global Amazon PPC
2 weeks ago
Designation – Global Amazon PPC & Digital Marketing Manager.
Location - Thane.
Experience - 5+ Years.
Qualification - Any Graduate.
About the company:
Our Client, a vertically integrated textile manufacturer specializing in bed linen and home textiles. Known for its innovation and sustainability initiatives, it produces a wide range of bedding products including fashion, institutional, and utility lines.
Roles and Responsibilities:
I. Amazon PPC Management:
- Plan, execute, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display).
- Conduct keyword research and bid management to maximize ROAS and minimize ACOS.
- Monitor campaign performance, analyze key metrics, and make data-driven decisions to improve ad efficiency.
- A/B test ad creatives, copy, and targeting to enhance performance.
- Utilize tools like Helium 10, Jungle Scout, and Amazon Advertising Console for campaign analysis and optimization.
- Meet and exceed monthly sales targets and KPIs related to product sales, conversion rates, and account performance.
II. Amazon Marketing & Growth Strategy:
- Develop and execute Amazon marketing strategies to drive traffic and sales.
- Optimize product listings, including titles, bullet points, descriptions, and A+ Content for better conversion rates.
- Monitor and improve organic ranking through SEO optimization and keyword tracking.
- Track competitor activity and industry trends to stay ahead in the Amazon marketplace.
- Manage promotions, deals, coupons, and other marketing initiatives to boost sales.
- Oversee brand communication, ensuring alignment with business goals and marketplace requirements. Develop and manage brand guidelines.
- Collaborate with marketing agencies, internal stakeholders (e.g., supply chain, product management), and external partners in planning and execution of organic and paid marketing campaigns.
III. Reporting & Performance Analysis:
- Generate weekly and monthly reports on ad performance, sales trends, and ROI.
- Identify key areas of improvement and provide strategic recommendations.
- Collaborate with internal teams to align marketing efforts with business goals.
Requirements:
- Experience: 5+ years of hands-on experience in digital marketing, preferably with Amazon Marketing Services (AMS), is highly preferred
- Skills: Strong analytical skills, proficiency in Amazon Advertising Console, and experience with tools like Helium 10, Jungle Scout, or Data Dive.
- Knowledge: Deep understanding of Amazon's A9 algorithm, keyword research, and bid management strategies.
- Other: Ability to multitask, adapt to changing trends, and work in a fast-paced environment.
Preferred Qualifications:
- Experience in e-commerce, particularly with Amazon global
- Familiarity with digital marketing is a plus
- Knowledge of external traffic strategies (Google Ads, Meta Ads, Influencer Marketing) is an advantage.
- Know-how of textile industry/home textile brands would be great.
Job Type: Full-time
Pay: ₹125, ₹130,000.00 per month
Work Location: In person
