Amazon PPC

3 days ago

Worli Mumbai Maharashtra, India JackInTheBox Toys Pvt. Ltd. Full time

**Job Overview**:
We are looking for a skilled and results-driven Amazon PPC Specialist to manage and optimize paid advertising campaigns on Amazon’s platform. You will be responsible for driving product visibility, maximizing sales, and improving the return on ad spend (ROAS) for a variety of product categories.

**Key Responsibilities**:

- **Campaign Management**:

- Develop, implement, and manage Amazon PPC campaigns (including Sponsored Products, Sponsored Brands, and Sponsored Display).
- Monitor and optimize campaign performance to meet KPIs (Key Performance Indicators), such as ACOS (Advertising Cost of Sales), ROAS (Return on Ad Spend), CPC (Cost-Per-Click), and CTR (Click-Through Rate).
- Conduct keyword research and create well-structured campaigns that effectively target relevant keywords.
- Optimize campaigns by adjusting bids, targeting, and budgets for maximum efficiency.
- **Data Analysis & Reporting**:

- Regularly analyze PPC performance data and provide actionable insights.
- Create reports that track trends, sales, and key metrics, while providing recommendations for improvements.
- Use Amazon Advertising console and third-party tools (e.g., Helium 10, Jungle Scout, etc.) to monitor campaign performance.
- **Budget Management**:

- Set and manage campaign budgets in alignment with overall business goals.
- Ensure that ad spend is within budget, while maximizing campaign effectiveness.
- **Competitor Analysis**:

- Monitor and analyze competitor activities to identify new opportunities or threats in the market.
- Adjust PPC strategies based on market trends and competitor performance.
- **Collaborative Work**:

- Work closely with marketing, product, and sales teams to align PPC strategies with broader business goals.
- Collaborate with account managers to ensure seamless operations across advertising platforms.
- **Continuous Learning and Innovation**:

- Stay updated with the latest Amazon Advertising features, trends, and best practices.
- Suggest and implement new strategies to increase product visibility and sales.

**Qualifications**
- Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
- **Experience**:

- 1+ years managing Amazon PPC campaigns or equivalent digital marketing experience.
- Experience managing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- **Skills**:

- Strong analytical skills with a focus on data-driven decision-making.
- Proficiency in Excel or Google Sheets for data analysis and reporting.
- Ability to manage multiple campaigns simultaneously while staying organized.
- Solid understanding of keyword research, bid management, and cost control.

**Preferred Qualifications**
- Amazon Advertising certifications or similar qualifications.
- Experience with third-party PPC tools (e.g., Helium 10, Jungle Scout).
- Familiarity with A/B testing and campaign experimentation.
- Experience managing large-scale campaigns with substantial budgets.

Let’s create something amazing together.

Pay: ₹30,000.00 - ₹300,000.00 per month

**Benefits**:

- Paid sick time
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Application Question(s):

- Can you join immediately?

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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