Associate Product Manager

9 hours ago

Coimbatore, Tamil Nadu, India Vilvah Store Private Limited Full time ₹ 1,04,000 - ₹ 1,30,878 per year

About Us:

Vilvah is a dynamic and rapidly growing Direct-to-Consumer Ecommerce brand that specializes in offering sustainable, safe and natural skincare and hair care products. With a commitment to sustainability, ethical sourcing, and customer satisfaction, Vilvah has quickly become a prominent player in the beauty and wellness industry.

Job Overview

Were looking for a dynamic Associate Product Manager with 13 years of experience to support the development, launch, and lifecycle management of our personal care product portfolio. In this role, you will play a key part in spotting market trends, analysing consumer needs, and identifying product opportunitiesthen helping transform those insights into successful product launches. Working closely with R&D, marketing, regulatory, and manufacturing teams, youll contribute to driving innovation while ensuring every product reflects our brand values, quality benchmarks, and business goals.

Roles
  • Manage and grow assigned product lines.
  • Research and analyse trends, competitor activity, and evolving consumer behaviour in the beauty and personal care market.
  • Contribute to new product development (NPD) by coordinating with R&D and marketing.
  • Ensure product claims, ingredients, and labelling comply with industry standards and regulations.
  • Track product performance and recommend improvements or discontinuation when needed.
Responsibilities

1. Product Strategy & Planning

  • Maintain product roadmaps aligned with brand and business goals.
  • Identify white space opportunities in formulations, categories, or packaging.
  • Track emerging market trends (sustainability, clean beauty, natural ingredients).

2. New Product Development (NPD)

  • Collaborate with R&D on developing innovative and effective formulations.
  • Work with packaging and design teams to deliver functional and sustainable packaging solutions.

3. Marketing & Go-to-Market Execution

  • Partner with marketing to define positioning, pricing, and launch campaigns.
  • Provide sales and marketing teams with product knowledge and training.
  • Monitor product performance post-launch and refine strategies as needed.
Requirements
  • Bachelors or Masters degree in Business, Marketing, or a related field.
  • 13 years of product management experience in a marketing agency, startup, or new-age company.
  • Strongly preferred: Background in beauty, skincare, or personal care industries.
Skills
  • Strong grasp of consumer trends and product innovation.
  • Excellent communication and presentation abilities.
  • Proactive team player with strong decision-making skills.
  • Skilled in project management and cross-functional collaboration.
  • Analytical mindset with proficiency in Excel and PowerPoint.
Why Join Us?

At Vilvah, youre not just an employee youre a valued part of a dynamic, inclusive, and forward-thinking community. Whether you're looking for professional growth, work-life integration, or meaningful relationships at work, we provide an environment where you can thrive, innovate, and make an impact.

Lets build the future together.

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