Senior Analyst
2 days ago
Senior Analyst - Research Analyst
DescriptionRole Overview:
As a Research Analyst, you will be responsible for analyzing large and complex data sets, identifying key patterns and trends, and providing actionable insights that support marketing, sales, and strategic decision-making. This role requires strong critical thinking, problem-solving, and the ability to work independently with minimal supervision.
Key Responsibilities:
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Work with large volumes of data to identify, interpret, and analyze business trends.
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Develop reports, dashboards, and data-driven insights to support marketing and sales strategies.
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Apply statistical methods and mathematical concepts to generate accurate analysis.
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Leverage advanced Microsoft Office skills (Excel and Access) for data management and reporting.
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Collaborate with cross-functional teams to communicate insights effectively.
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Translate complex findings into clear, actionable recommendations.
Required Skills & Qualifications:
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Advanced knowledge of Microsoft Office (Excel and Access).
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Familiarity with research/segmentation tools such as Nielsen, Claritas, MRI/Simmons, Mosaic/PRIZM/Personicx Segmentation, ArcGIS, BCC, or similar (preferred).
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Experience handling large data sets; knowledge of SQL is an advantage but not mandatory.
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Strong mathematical and statistical skills.
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Excellent problem-solving skills, with independent judgment and self-direction.
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Highly detail-oriented and organized; strong ability to spot trends.
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Excellent oral and written communication skills.
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Strong critical thinking ability, with the skill to uncover stories within data and shape them into marketing/sales strategies.
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