Member Engagement Executive

POSITION SUMMARY:

The Institute of Management Accountants (IMA), USA, is one of the world's leading associations advancing the management accounting profession. With a strong and growing presence in India, IMA is committed to supporting professionals through world-class certifications, thought leadership, and a dynamic member network. We are seeking a Member Engagement Executive to champion member retention, loyalty, and growth initiatives in India. This role is pivotal in strengthening long-term relationships with members, enhancing their IMA journey, and driving innovative engagement strategies. The ideal candidate will bring proven experience from member-based organizations, a strong understanding of member lifecycle management, and the ability to design and execute impactful programs that build loyalty and foster growth.

KEY RESPONSIBILITIES:

Membership Retention & Loyalty

• Develop and implement member retention strategiesto sustain and grow IMA's India membership base.
• Design and roll out loyalty and recognition programs that add tangible value and strengthen member commitment.
• Partner with internal and global teams to align India's retention initiatives with IMA's overall strategic goals.
• Partner with chapter leaders to ensure local members are receiving consistent support in their geographic areas.

Member Engagement & Experience

• Ideate and execute out-of-the-box engagement initiatives (webinars, workshops, networking forums, recognition platforms, etc.).
• Regularly track and assess member satisfaction and expectations, translating insights into action plans.
• Build deeper engagement with professional chapters, Approved Training Partners, and student communities.

Membership Growth & Innovation

• Identify innovative avenues to attract and convert new members through targeted campaigns and partnerships.
• Support strategic outreach to corporates, academic institutions, and professional bodies to expand IMA's footprint.
• Monitor industry trends and competitor strategies to recommend fresh, differentiated approaches to membership growth.

Execution & Reporting

• Create structured project plans for engagement and retention programs, ensuring timely execution.
• Measure and report on KPIs including member retention, renewal rates, satisfaction scores, and growth metrics.
• Provide actionable insights to senior management to continuously refine engagement strategy.

KNOWLEDGE, SKILLS, ABILITIES and OTHER REQUIREMENTS:

• Education:Graduate/Postgraduate in Marketing, Business, Communications, or related field.
• Experience:At least 5 years in member-based organizations, associations, or professional bodies with a proven track record in retention and engagement programs.
• Core Competencies:
• Strong understanding of membership lifecycle management.
• Excellent planning, organizational, and execution skills.
• Ability to design and implement innovative engagement solutions.
• Data-driven mindset with ability to measure and report outcomes.
• Attributes:
• Out-of-the-box thinker with a solutions-first approach.
• Strong interpersonal and communication skills.
• Member-centric mindset with a passion for creating value.
• Self-starter who thrives in a collaborative, fast-paced environment.

What We Offer

• Opportunity to shape IMA's member engagement strategy in India and make a measurable impact.
• Exposure to a global professional network with cross-border collaboration.
• A dynamic, innovation-driven environment where your ideas translate into action.
• Growth opportunities within a globally respected professional association.

This role is ideal for a strategic doer—someone who can plan with precision, execute with excellence, and innovate with courage—to build meaningful, long-term member relationships that fuel IMA's growth in India.