SQL & Web Analytics Specialist

2 weeks ago

Chandigarh Mumbai Pune, India Infinityquest It Services Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Hi Candidates ,

Here is good opportunity in one of our MNC Company for you

Please apply here if your interested to this below role or share resume to chandrakala.-q.co

Note:Need immediate to 15 days /serving only

Location:chennai,pune.chandigarh,gurugram

Work mode: 1 day office and 4 days home.

Role & responsibilities

Job Description SQL & Web Analytics Specialist

Position Summary

We are seeking a SQL & Web Analytics Specialist to join our Digital Analytics team. This role will focus on leveraging SQL, data warehousing, and web analytics platforms (such as Google Analytics, Adobe Analytics, Mixpanel, or similar) to deliver actionable insights that drive marketing effectiveness, user engagement, and conversion optimization.

Key Responsibilities

  • Design, build, and optimize SQL queries, views, and stored procedures to extract, transform, and analyze web and digital marketing data.
  • Own data integration between web analytics tools and data warehouses (BigQuery, Snowflake, Redshift, etc.).
  • Implement, maintain, and validate web analytics tracking (e.g., GA4, Adobe Analytics, GTM/Tealium) across websites, apps, and digital campaigns.
  • Develop and maintain dashboards and reports for KPIs such as traffic, acquisition, engagement, funnel performance, and conversions.
  • Conduct deep-dive analyses to identify user behavior patterns, drop-offs, and opportunities to improve UX and campaign ROI.
  • Partner with Marketing, Product, and Engineering teams to translate business requirements into measurement frameworks.
  • Ensure data quality, governance, and consistency across tracking, SQL pipelines, and reporting layers.

Required Skills & Qualifications

  • Strong hands-on experience with SQL (query optimization, joins, subqueries, window functions, CTEs).
  • Proficiency in at least one Web Analytics platform: Google Analytics 4, Adobe Analytics, Mixpanel, Amplitude, or similar.
  • Experience with tag management systems (Google Tag Manager, Adobe Launch, Tealium).
  • Solid understanding of web tracking (cookies, events, UTMs, pixels, first-party data) and digital marketing channels (SEO, SEM, Display, Social, Email).
  • Knowledge of data visualization & reporting tools (Tableau, Power BI, Looker, or Data Studio).
  • Familiarity with data warehouses (Snowflake, BigQuery, Redshift) and ETL workflows.
  • Strong analytical mindset with ability to interpret large datasets and tell clear, actionable stories.

Preferred / Nice-to-Have

  • Experience with Python or R for data analysis and automation.
  • Exposure to A/B testing tools (Optimizely, Google Optimize, Adobe Target).
  • Understanding of CDPs (Customer Data Platforms) and identity resolution.
  • Knowledge of privacy regulations (GDPR, CCPA) and their impact on web analytics.
  • Familiarity with marketing automation tools (Marketo, HubSpot, Braze, SFMC).

Education & Experience

  • Bachelors or Master's degree in Computer Science, Statistics, Marketing Analytics, or a related field.

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