Web Analytics Specialist

4 days ago

Mumbai Airoli B F Mumbai Maharashtra India Eclerx Services Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Process Manager

Description

We are seeking a talented Web Analytics Specialist to join our team. In this role, you will be responsible for leveraging Adobe Analytics reporting tools, Business Intelligence (BI), and Tableau to provide insights into our digital platforms' performance and user behavior. Your analytical expertise will drive data-driven decisions and optimize our online presence.

The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors.

Process Manager Roles and responsibilities:

  • Utilize Adobe Analytics to track and analyze website and application performance metrics, user behavior, and conversion rates.
  • Create custom reports and dashboards in Adobe Analytics and Tableau to visualize data and present actionable insights to stakeholders.
  • Collaborate with marketing, product, and business teams to define key performance indicators (KPIs) and establish benchmarks for digital initiatives.
  • Provide recommendations based on data insights to improve user experience, marketing campaigns, and overall digital strategy.
  • Perform ad-hoc analysis and deep dives into data to uncover trends, patterns, and anomalies.
  • Ensure data accuracy, integrity, and consistency by validating data sources and implementing data governance best practices.
  • Stay informed about industry trends and best practices in web analytics, BI, and data visualization tools.

Technical and Functional Skills:

  • Bachelor's degree in Computer Science, Business Analytics, Marketing, or a related field (preferred) with 4+ years of proven experience in web analytics using Adobe Analytics (formerly Omniture) and proficiency in Adobe Reporting.
  • Strong analytical skills with experience in BI tools such as Tableau, Power BI, or similar platforms.
  • Ability to interpret complex data sets and communicate findings clearly to non-technical stakeholders.

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