Web Analytics Analyst

5 days ago

Mumbai, India Puretech Digital - A Genesis Company Full time

Hiring for Web Analytics Manager Years of Exp: 2-3 years Job Overview: We are seeking an experienced Digital Analytics Consultant to join our team. The ideal candidate will bring a strong background in computer science, coupled with practical technical skills and experience in digital analytics. This role will support our Digital Analytics team in implementing, managing, and optimizing data-driven solutions across various analytics platforms, helping drive insights and business decisions. Key Responsibilities: Digital Analytics Implementation & Optimization: - Configure and manage analytics platforms, including Google Analytics, Adobe Analytics, and other tools as required. - Design and implement tracking solutions to capture essential metrics, events, and conversions across web and app environments. - Ensure data integrity and accuracy, aligning data collection efforts with business objectives. Tag Management & Data Layer Setup: - Set up and maintain tag management solutions such as Google Tag Manager (GTM) or Adobe Launch. - Configure complex tags, triggers, and variables for tracking and troubleshooting issues to ensure data quality and accuracy. - Work closely with cross-functional teams to implement and refine tracking for campaigns, conversions, and user interactions. Data Collection, Analysis & Reporting: - Develop custom reports and dashboards using analytics and data visualization tools. - Conduct data validation across platforms to ensure consistent and accurate reporting. - Collaborate with teams to interpret data insights, empowering data-driven decision-making and optimizations. Technical Skills: - Experience working as an implementation specialist on any enterprise platform in analytics, data, digital marketing, or ERP space. - Strong understanding of web technologies, including HTML and JavaScript (experience working with SQL, APIs, and ETL processes is a plus). Consulting Experience: - Prior experience working with consulting firms such as Deloitte, Accenture, or similar is highly desirable, demonstrating a consulting mindset and effective client communication skills. Soft Skills: - Excellent communication skills, with the ability to convey complex data insights to both technical and non-technical stakeholders. - Detail-oriented and collaborative, with a commitment to data quality and a proactive approach to problem-solving. Preferred Skills: - Experience with digital analytics platforms, including advanced use of Google Analytics and Adobe Analytics. - Familiarity with data visualization tools such as Looker Studio, Tableau, or Power BI. - Certifications such as Google Analytics Individual Qualification, Adobe Analytics certification, or similar credentials. Qualifications: Education: Bachelor's degree in computer science, Information Technology, or a related field.

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    mumbai, India Puretech Digital - A Genesis Company Full time

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