Web Analytics Analyst

5 days ago

Mumbai, India Puretech Digital - A Genesis Company Full time

Hiring for Web Analytics Manager

Years of Exp: 2-3 years


Job Overview: We are seeking an experienced Digital Analytics Consultant to join our team. The ideal candidate will bring a strong background in computer science, coupled with practical technical skills and experience in digital analytics. This role will support our Digital Analytics team in implementing, managing, and optimizing data-driven solutions across various analytics platforms, helping drive insights and business decisions.


Key Responsibilities:

Digital Analytics Implementation & Optimization:

  • Configure and manage analytics platforms, including Google Analytics, Adobe Analytics, and other tools as required.
  • Design and implement tracking solutions to capture essential metrics, events, and conversions across web and app environments.
  • Ensure data integrity and accuracy, aligning data collection efforts with business objectives.

Tag Management & Data Layer Setup:

  • Set up and maintain tag management solutions such as Google Tag Manager (GTM) or Adobe Launch.
  • Configure complex tags, triggers, and variables for tracking and troubleshooting issues to ensure data quality and accuracy.
  • Work closely with cross-functional teams to implement and refine tracking for campaigns, conversions, and user interactions.

Data Collection, Analysis & Reporting:

  • Develop custom reports and dashboards using analytics and data visualization tools.
  • Conduct data validation across platforms to ensure consistent and accurate reporting.
  • Collaborate with teams to interpret data insights, empowering data-driven decision-making and optimizations.

Technical Skills:

  • Experience working as an implementation specialist on any enterprise platform in analytics, data, digital marketing, or ERP space.
  • Strong understanding of web technologies, including HTML and JavaScript (experience working with SQL, APIs, and ETL processes is a plus).

Consulting Experience:

  • Prior experience working with consulting firms such as Deloitte, Accenture, or similar is highly desirable, demonstrating a consulting mindset and effective client communication skills.

Soft Skills:

  • Excellent communication skills, with the ability to convey complex data insights to both technical and non-technical stakeholders.
  • Detail-oriented and collaborative, with a commitment to data quality and a proactive approach to problem-solving.

Preferred Skills:

  • Experience with digital analytics platforms, including advanced use of Google Analytics and Adobe Analytics.
  • Familiarity with data visualization tools such as Looker Studio, Tableau, or Power BI.
  • Certifications such as Google Analytics Individual Qualification, Adobe Analytics certification, or similar credentials.


Qualifications:

Education: Bachelor's degree in computer science, Information Technology, or a related field.

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