Paid Search Analyst
1 day ago
Looking for an interesting jump to the next phase in your career?
Company Description
We, Mouseback, are a UK-based boutique Digital Marketing Agency with an office in India. We specialize in digital advertising on Google, LinkedIn, Meta, and Bing Ads. We are a Google Partner agency with a track record of stellar performance for UK clients.
Mouseback is a progressive employer that fosters a culture of growth, learning, and collaboration. You'll gain hands-on experience with global campaigns, contribute to strategic decisions, and develop a deeper understanding of digital marketing analytics within a supportive team environment.
The Role
We seek a Digital Marketing Analyst with at least 1 year of experience in campaign management, data analysis, and performance reporting. You'll collaborate with a team of skilled engineers and MBAs, working on diverse international projects that demand analytical thinking and precision.
Job Description
- Analyze and optimize ad campaigns to increase return on investment (ROI)
- Should have good knowledge of platforms like – Google Analytics, GA4, Google Ads, Google Keyword Planner, Google Merchant Center, GTM
- Measure and report performance of all digital marketing campaigns and assess against goals
- Plan, execute, and measure experiments and conversion tests.
Specifications:
- 1+ years of professional experience in Google campaign management: search, display, shopping and or hotel ads.
- Must be willing to learn new AI techniques. You will have opportunities to experiment with and apply cutting-edge AI tools such as Nanon Banana (for data-driven insights and optimization) and Veo (for AI-powered video creation and content enhancement). A strong curiosity and willingness to adapt to new technologies will be key to thriving in this role.
- Excellent verbal and written communication skills
- Should be able to work on Google Analytics and other relevant tools for data analysis
- Understanding of the KPIs relevant to digital marketing – CTR, CVR, Impressions, Sessions, Revenue, CPC, CPS, Revenue, Transactions, ROAS etc.
- Proficiency in Maths is a plus.
Office Location: K. K. Nagar, Chennai, Tamil Nadu Onsite Only)
Please note: This is NOT a SEO role.
Job Type: Full-time
Pay: ₹35, ₹60,000.00 per month
Ability to commute/relocate:
- Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)
Experience:
- total work: 1 year (Required)
License/Certification:
- Google Ads Certification (Preferred)
Work Location: In person
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