Digital Marketing Manager – E-Commerce

2 weeks ago

Thrissur, Kerala, India Linen Trail Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Location:
Thrissur, Kerala / Hybrid

Company:
Linen Trail – India's Quiet Luxury Linen Label

About Linen Trail

Linen Trail is a
premium slow fashion brand
that has been crafting 100% Pure Linen apparel for over a decade. As India's largest pure linen collection, we combine
quiet luxury, sustainability, and craftsmanship
to deliver timeless clothing for discerning customers. We are a fast-growing direct-to-consumer (D2C) business with a strong digital-first DNA.

Role Overview

We are looking for a
Digital Marketing Manager with strong E-Commerce experience
who is highly
data-driven
and analytical. The role requires someone who can manage
digital ad campaigns, performance dashboards, and actionable insights
to help scale our online business. You will work directly with the founders and cross-functional teams to optimise spend, improve ROI, and strengthen our e-commerce engine.

Key Responsibilities

  • Plan, execute, and optimise
    digital marketing campaigns
    across Meta, Google, and other performance channels.
  • Manage
    Shopify store analytics, marketing dashboards, and funnel tracking
    .
  • Build, maintain, and automate
    reports & dashboards
    for performance monitoring (CAC, LTV, ROAS, retention, cohorts, etc.).
  • Drive
    customer acquisition, retention, and revenue growth
    through insights-led decision-making.
  • Collaborate with design/content teams to
    test creatives, messaging, and offers
    for better conversions.
  • Manage SEO, SEM, remarketing, and email/WhatsApp campaigns.
  • Work with production, operations, and support teams to ensure
    seamless e-commerce performance
    .
  • Stay updated on
    industry best practices, tools, and trends
    to ensure competitive advantage.

Requirements

  • 2–4 years of experience in
    Digital Marketing / E-Commerce Growth roles
    .
  • Hands-on experience with
    Meta Ads, Google Ads, Shopify, and Analytics platforms
    .
  • Strong skills in
    data analysis, dashboard building (Google Data Studio, Sheets, Excel, etc.), and reporting
    .
  • Understanding of
    Cohort Analysis, Funnel Optimization, and A/B Testing
    .
  • Knowledge of retention tools (BiteSpeed, Klaviyo, Contlo, WhatsApp, Zoho CRM, etc.) is a plus.
  • Must be
    data-oriented
    , structured, and proactive in problem-solving.
  • Comfortable working in a
    fast-paced D2C startup environment
    with ownership of outcomes.

What We Offer

  • Opportunity to shape and scale a
    premium slow fashion brand
    .
  • Direct exposure to brand-building and e-commerce strategy.
  • Competitive salary aligned with experience + growth opportunities.
  • A lean, collaborative environment where
    data and creativity meet
    .

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