E-commerce Merchandiser
2 days ago
About Linen Trail
Linen Trail is a sustainable slow-fashion brand specializing in 100% pure linen men’s wear — shirts, trousers, kurtas, jackets, co-ord sets. As a direct-to-consumer label, we strive to bring high quality, minimal design, and great user experience to our customers. You’ll join a small, agile team where your decisions directly affect our brand presence and sales.
Role OverviewAs E-commerce Merchandiser at Linen Trail, you will be responsible for ensuring our online catalog and storefront deliver a compelling, seamless shopping experience. You will handle product listings, page optimization, collection / category structuring, and collaborate across design, marketing, and operations to drive conversion and discoverability.
You are a blend of a storyteller, data-analyst, and executioner — making sure the right products are shown in the right way, at the right time.
Key ResponsibilitiesProduct Listings & Catalog Management
- Create, upload, and maintain product listings (title, descriptions, attributes, size/color variants, images)
- Ensure consistency of information, correct taxonomy, metadata and categorization
- Monitor for missing content or errors and fix them proactively
- Use best practices in SEO (product titles, meta descriptions, alt text) to improve organic search visibility
Collection & Category Page Optimization
- Structure and maintain collection / category pages with logic, filtering, sorting
- Curate “featured”, “new arrivals”, “best sellers”, “shop by fabric / season / occasion” collections
- Work on banners, hero placements, on-site merchandising blocks
- A/B test positioning of products, banner creatives, sorting logic
Merchandising & Visual Strategy
- Collaborate with design / creative to align product visuals with brand aesthetics
- Propose which products to push / highlight during promotions or season launches
- Work with marketing to coordinate campaigns / launches (ensure front-end readiness)
- Plan and execute merchandising calendar (site refreshes, seasonal changes)
Data & Insights
- Monitor key metrics: conversion, click-through on category pages, bounce, add-to-cart, etc.
- Identify underperforming listings and propose improvements
- Use sales and traffic data to recommend product mix, site exposure changes
- Generate regular reports and insights to the founder / leadership
Cross-functional Collaboration & Support
- Liaise with operations / inventory team to ensure availability, stock status reflected online
- Work with customer support to flag errors / feedback on product pages
- Assist in QA / testing of site features (e.g. new filters, search, page layouts)
- Escalate and help coordinate fixes with developers / designers if product data or UI issues emerge
Continuous Improvement & Stay Updated
- Stay up to date with e-commerce / fashion / digital merchandising trends
- Suggest improvements and innovations (e.g. personalization, smart recommendations)
- Document SOPs for listing, merchandising, optimizations
- Bachelor’s degree in Marketing, Commerce, Business, or relevant field
- 0.5-2 years experience in e-commerce merchandising, catalog management, or similar (especially fashion / apparel / lifestyle brands)
- Solid understanding of e-commerce best practices (SEO, UI/UX, site navigation, filters, search)
- Experience managing product listing platforms / CMS / storefront systems (Shopify, Magento, WooCommerce etc)
- Analytical mindset: comfortable with data, Excel (or Google Sheets), reporting tools
- Strong attention to detail (typos, consistency, image quality)
- Good communication skills — you’ll coordinate across teams
- Proactive, self-motivated, and able to manage multiple tasks
- A sensibility for design / visual aesthetics (appreciation for cohesive brand look)
Bonus / Preferred
- Experience with conversion optimization / A/B testing
- Knowledge of SEO tools (e.g., Ahrefs, SEMrush)
- Familiarity with analytics tools (Google Analytics, heatmaps, search analytics)
- Understanding of sustainable / fashion space
- Direct impact — your work affects brand perception, sales & growth
- Exposure to all parts of D2C fashion business: design, operations, marketing
- Opportunity to help build systems, scale processes from ground up
- Learning, ownership, growth potential as the brand grows
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