Senior Manager Digital Marketing

Purpose

Our Purpose is to empower all to make the most of our Energy & Resources bridging progress & Sustainability for all.

Role mission

The Senior Digital Marketing Manager would lead Digital initiatives for brand Lauritz Knudsen.

He/ She would be managing the complete Digital marketing ecosystem (social media, Paid Media, Performance Marketing, Digital Analytics and more) while creating cutting-edge digital marketing campaigns to engage the target audience.

Main responsibilities.

• Develop and execute comprehensive digital marketing strategies, with a focus on paid media, account-based marketing (ABM), and performance marketing to drive lead generation, customer acquisition and engagement.
• Utilize data-driven insights to optimize campaign performance and enhance customer engagement throughout the sales funnel to grow sales pipeline and revenue closure.
• Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation)
• Create curated content and personalization to deliver the right message to the right audience at the right time.
• Plan & execute drip campaigns via email marketing that nurture leads and retain customers.
• Creativity to design visually stunning and responsive campaigns based on deep customer insights
• Set campaign objectives, metrics, and KPIs, while providing regular reporting to stakeholders and identifying opportunities for growth and continuous improvement.
• Monitor, calculate & measure Customer metrics like Impressions, Conversion rates, Acquisition costs, CPL, CTR, ROAS, CLV Create and maintain dashboards for all campaigns
• Drive strong digital engagement growth including MAU (Monthly Active Users), Recurring Active Users (RAUs), Growth in Website Visits etc.
• Handle special transversal projects for Brand Lauritz Knudsen
• Collaborate with cross-functional and global teams to align digital marketing initiatives with overall business objectives, fostering a culture of creativity, innovation, and excellence.

Skills with proficiency level and experience

• Master's degree in marketing, Business, or related field.
• 7-10 years of progressive experience in digital marketing, with a demonstrable track record of success in performance marketing, email marketing, ABM, paid media analytics.
• Experience of working with reputed companies, B2B experience is strongly preferred.
• Expertise in leveraging Sales and Marketing automation platforms, CDP, CRM systems, and analytics tools to drive campaign effectiveness.
• Strong understanding of B2B marketing dynamics and proven experience in top B2B companies
• Proficiency in digital marketing tools and platforms such as Salesforce Marketing Cloud SFMC, SFDC, CDP, Google Ads, Facebook Ads Manager, Adobe Marketo, and marketing analytics tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional analytical, communication, and leadership skills with a keen eye for detail
• Strong interpersonal skills and ability to work in a fast-paced matrix organization.

About Lauritz Knudsen

Lauritz Knudsen Electrical & Automation is a leading player in the Indian electrical industry and a proud brand of the Schneider Electric Group.

Drawing strength from over 70 years of rich heritage and a steadfast commitment to contributing to Indias growth, the brand currently exports to over 30 countries and offers a wide range of electrical and automation solutions to key sectors of the economyincluding industry, utilities, infrastructure, buildings, and agriculture. Our extensive portfolio includes low-voltage and medium-voltage switchgear, automation solutions, customized software, and services.

We are one of the largest electrical players and most trusted brands in India. With a robust manufacturing footprint of 2.1 million sq. ft across 5 factories, 33+ offices, and a pan-India presence across 500+ cities.

With multiple manufacturing facilities across India, we adhere to global standards of excellence. Our operations are supported by well-equipped in-house design and development centres, as well as advanced tooling facilities, ensuring precision in manufacturing.

Backed by a strong global footprint and an expansive electrical distribution network in India and worldwide, our ambition is to foster excellence and deliver top-tier products and solutions that drive the progress of nations globally.

Lauritz Knudsen aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate and we embrace different' as one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.

Lauritz Knudsen is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.