Business Head- Agriculture Implements

About SAN Automotive & SAN Agro

SAN Automotive is a leading engineering-driven manufacturer of precision sheet metal components, tool & die, and metal assemblies for top-tier OEMs and Tier 1 suppliers in India and across the globe.

SAN Agro
, a new division under SAN Automotive, is focused on designing and manufacturing high-quality, market-ready
agricultural implements
for the global and domestic farming sector, leveraging SAN's deep expertise in
metal fabrication, stamping, tool design, and precision manufacturing
.

We're now looking for a
strategic and experienced Business Head
who can spearhead this initiative from
ground zero
and make SAN Agro a recognized brand in the implements space.

Role & Responsibilities

The
Business Head – Agri Implements
will own and lead the
end-to-end strategy, execution, and growth
of SAN Agro. This is a
foundational leadership role
with full responsibility for P&L, product portfolio, team building, and market expansion.

Key Responsibilities:

Business Strategy & Market Development

• Conduct in-depth
  market research and competitor benchmarking
  (domestic & global) to identify high-potential products and geographies (India, Africa, Latin America, EU, USA).
• Decide which
  markets to tap
  , product categories to develop (e.g., box blade scrapers, rotavators, cultivators, planters, etc.), and define
  go-to-market strategy
  .
• Lead the creation of a
  global-ready agri implements catalog
  with export-focus in mind.
• Identify gaps in the
  tractor implements space
  and launch future-ready solutions.

New Product Development & Engineering

• Lead
  product design, prototyping, testing, and validation
  of all agri implements using industry-standard norms (ASABE, BIS, etc.).
• Guide the internal engineering team in
  adapting SAN's sheet metal and fabrication capabilities
  to design and produce durable, functional implements.
• Collaborate with tooling & manufacturing teams for
  DFA/DFM optimization
  and cost-efficiency.

Sourcing & Vendor Development

• Create
  sourcing strategies
  for non-core (BOP) items like gearboxes, shafts, bearings, fasteners, blades, etc.
• Identify and qualify reliable vendors and develop
  local + global vendor base
  for critical bought-outs.
• Ensure
  cost-effective BOM planning
  for target pricing in export markets.

Leadership & Team Building

• Build a cross-functional team covering
  R&D, Sourcing, Production, Quality, Sales, and Marketing
  for the implements business.
• Establish SOPs and internal systems for
  project tracking, cost control, product quality
  , and
  delivery timelines
  .
• Act as the
  bridge between top management and on-ground execution
  ; reporting progress, challenges, and long-term strategic planning.

Sales, Exhibitions & Branding

• Define product branding, packaging, and catalog strategies.
• Identify and participate in
  key global agri exhibitions
  (Agritechnica, EIMA, etc.) and domestic trade shows.
• Build partnerships with
  dealers, distributors, and importers
  in target markets.
• Setup initial
  distribution strategy for aftermarket and OEM clients
  in India and abroad.

Preferred Candidate Profile

• Bachelor's in Mechanical/Agri Engineering. MBA (preferred but not mandatory).
• 10–20 years of experience
  in the
  agri implements or tractor attachments
  industry.
• Deep knowledge of
  product development
  , field applications, and customer pain points in farming.
• Experience with both
  domestic and export markets
  .
• Strong understanding of
  manufacturing processes, BOP sourcing
  , and cost optimization.
• Proven track record of
  taking products from concept to commercialization
  .
• Leadership experience in building cross-functional teams and working with senior management.
• Strategic, entrepreneurial, and driven to
  build a new vertical from scratch
  .
• Must have
  excellent communication skills
  , global exposure, and
  a vision to build a globally competitive business
  .