Marketing Manager

5 days ago

Mumbai, Maharashtra, India Kean Construction Full time

Role & responsibilities

  • Strategic Planning:

Develop and implement comprehensive marketing strategies aligned with business goals and market trends.

  • Digital Marketing Management:

Oversee digital campaigns using social media, SEO, email marketing, and paid advertising to reach potential buyers and sellers.

  • Content and Brand Management:

Create and manage marketing content to build brand awareness and promote property listings.

  • Performance Analysis:

Track and analyze key performance indicators (KPIs) such as lead generation and conversion rates to refine marketing strategies.

  • Budget Management:

Manage and optimize advertising budgets to ensure cost-effective spending and maximize ROI.

  • Collaboration:

Work closely with sales, design, development, and other departments to ensure a cohesive and effective marketing approach.

  • Website and Online Presence:

Maintain and enhance the company website and online platforms to attract and engage audiences.

  • Market Research:

Conduct market research and stay informed on evolving consumer preferences, new technologies (like virtual tours), and industry trends.

Key Skills and Qualifications

  • Marketing Expertise:

Strong understanding of various marketing disciplines, including digital marketing, content marketing, and event marketing.

  • Digital Skills:

Proficiency in SEO, social media, email marketing, and website analytics.

  • Analytical Skills:

Ability to analyze data and performance metrics to inform strategy and measure results.

  • Communication Skills:

Excellent communication and interpersonal skills to collaborate effectively with various teams.

  • Adaptability:

Ability to adapt to the dynamic real estate market and evolving consumer expectations.

  • Education:

Often requires a bachelor's degree in marketing, communications, or a related field.

Preferred candidate profile MBA/ PG in Marketing.

Industry: Construction / Real Estate.

Company Profile – KEAN CONSTRUCTION

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