Digital Marketing-Team Member(Female)

2 weeks ago

Chennai, Tamil Nadu, India SV Management Consultants Full time ₹ 15,00,000 - ₹ 28,00,000 per year

This role focuses on New Age Marketing with traditional Marketing. This role looks to leverage the Power of Digital to connect better it Target Audience. The idea is to use Digital and AI Ideas to Communicate better, Communicate effectively and drive ROI. The end goal is to drive volumes through Digital Initiatives. This is not just restricted to Marketing and Communication aspect.This is not a Traditional Marketing role, It is more of a MarTech Role. The Future of Marketing.

  • Lead Generation through Centrally Driven Marketing Initiatives. Digital, Social Media, 3rd Party Lead Generation Management and Drive sales  through Digital Initiatives
  • Leveraging Digital Initiatives to drive Lead flow to Dealerships. Monitor Leads generated to ensure End to end Tracking and Conversions.
  • Drive Initiatives that focus on Conversion as the Main Matrix
  • Use New Age Digital tech, like visualising Apps, Leverage Data driven insights to tackle Business Challenges.
  • Would be responsible for Enquiry and Lead Parameters of the Sales Funnel through Digital Initiatives.
  • Coordinate with Agencies like the Advt Agency, Digital Marketing Agencies,  Lead generating Agencies, App Developers and others who help execution of tasks centrally. Develop new vendors and negotiate cost for innovative Digital marketing ideas.
  • Be the single Point contact to Leverage Digital during New Launches, Product Promotions and Reaching out to the TG.
  • Monitor progress of campaigns using various metrics and submit reports of performance.
  • Focus on Performance Marketing, Creating Digital Cohorts, Leverage Geo / Hyper local marketing.
  • Whatsapp Marketing, Chat Bot Marketing, Omni Channel Marketing, Engagement through the life circle journey digitally.

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