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Overview:We are looking for a Search Engine Optimization (SEO) Specialist to manage all SEO activities, including on-page, off-page, and technical SEO, to maximize website traffic, improve search rankings, and enhance user engagement. The ideal candidate should have a deep understanding of search engine algorithms, keyword strategies, and content optimization techniques. Key Responsibilities:Develop and implement SEO strategies to improve organic search rankings.

Perform keyword research and competitor analysis to identify opportunities. Optimize website content, meta tags, URLs, and internal linking for search engines. Conduct technical SEO audits to resolve crawlability and indexing issues.

Develop and execute link-building strategies to improve domain authority. Monitor and analyze website performance using Google Analytics, Google Search Console, and SEO tools (SEMrush, Ahrefs, Moz, etc.). Stay updated on Google algorithm changes and industry trends to adapt strategies accordingly.

Collaborate with content writers, web developers, and marketing teams to enhance site performance. Optimize website load speed, mobile responsiveness, and user experience (UX). Track SEO KPIs like rankings, organic traffic, CTR, and conversions.

Implement and optimize local SEO strategies for Google My Business and other local directories. Conduct A/B testing on SEO changes to measure effectiveness.

Requirements:Proven experience as an SEO Specialist or similar role. Strong knowledge of Google ranking factors and SEO best practices. Experience with Google Analytics, Google Search Console, and SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.).

Familiarity with HTML, CSS, and JavaScript for SEO optimization. Knowledge of content marketing and social media SEO strategies. Ability to analyze data and create reports on SEO performance.

Strong problem-solving and analytical skills. Excellent communication and teamwork skills. Preferred Qualifications:Certifications in SEO or digital marketing (Google Analytics, HubSpot, etc.).

Experience with WordPress, Shopify, or other CMS platforms. Knowledge of Schema Markup and Core Web Vitals. Experience with PPC and paid search campaigns is a plus.