Marketing Executive

Job Summary:

A Field Marketing Executive at Techbyheart plays a critical role in promoting educational programs, workshops, and training courses. The individual is responsible for increasing enrollments by engaging directly with potential students, corporate clients, and community partners. This role requires a proactive approach in organizing events, conducting outreach, and building relationships to drive awareness of the institute's offerings.

Key Responsibilities:

Lead Generation & Enrollment Growth:

Promote the Academies programs through on-ground activities such as seminars, workshops, and corporate outreach.

Drive student enrollment by engaging directly with prospects through field visits, events, and partnerships with educational institutions and businesses.

Track and nurture leads generated through field activities, ensuring they progress through the enrollment funnel.

Event Coordination:

Plan, organize, and participate in educational fairs, school/college visits, seminars, and other events aimed at promoting the institutes offerings.

Manage event logistics, including venue setup, promotional material distribution, and staffing.

Relationship Building:

Build and maintain partnerships with local schools, colleges, corporate entities, and community organizations to generate awareness and potential enrollments.

Develop relationships with career counselors, educational consultants, and other key influencers to increase student referrals.

Marketing Collateral Distribution:

Ensure the timely distribution of brochures, flyers, and other marketing materials to targeted regions.

Maintain a consistent brand message across all field marketing activities.

Market Research & Competitor Analysis:

Conduct market research to understand the demand for various training programs and identify emerging trends in the educational sector.

Keep track of competitors' activities and suggest improvements to the institutes marketing strategies based on market analysis.

Reporting & Feedback:

Provide regular reports on the effectiveness of field activities, including event outcomes, lead generation, and student feedback.

Offer insights on potential areas for marketing improvement and suggestions for new initiatives based on field experience.

Budget Management:

Assist in managing the budget for field marketing activities, ensuring cost-effective campaigns.

Monitor expenses and maintain records of promotional activities and materials used.

Education:

Bachelors degree in Marketing, Business, or a related field is preferred.

Experience:

At least 1 year of experience in field marketing, sales, or customer engagement, preferably in the education or training industry.

Experience in event management and lead generation is a plus.

Skills:

Strong communication and interpersonal skills.

Ability to work independently and manage time efficiently.

Organizational skills with the ability to handle multiple tasks and meet deadlines.

Basic knowledge of digital marketing and CRM tools.

Other Requirements:

Willingness to travel within the assigned territory.

Flexibility to work weekends or evenings for events when needed.

Passion for education and helping individuals develop their skills and knowledge.

Key Performance Indicators (KPIs):

Number of leads generated and converted into enrollments.

Attendance and engagement in field marketing events.

Relationships established with schools, colleges, and corporates.

Market penetration and brand visibility in the targeted areas.

Shift: Day Shift