Digital Marketing Manager

We are seeking an experienced and results-driven Digital Marketing Manager to join our growing team. In this role, you will oversee both paid and organic digital marketing campaigns across various channels, lead the SEO and Social Media Marketing (SMM) teams, and develop and implement strategies to drive online traffic, increase brand awareness, and maximize ROI. The ideal candidate should have a deep understanding of digital marketing, leadership skills, and a proven track record in driving successful digital marketing campaigns.

Key Responsibilities:

• Oversee Digital Marketing Strategy: Lead and implement comprehensive digital marketing strategies for both organic and paid channels, including SEO, SEM, PPC, social media marketing, content marketing, and email campaigns.
• Paid Ads Management: Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc., ensuring high ROI, targeted audience reach, and effective budget allocation.
• SEO Strategy & Execution: Lead the SEO team in planning and executing strategies to improve organic search rankings and drive relevant, high-quality traffic. Oversee on-page and off-page SEO optimization efforts, including content strategy, keyword research, link building, and technical SEO.
• SMM Strategy & Execution: Direct the Social Media Marketing (SMM) team in creating, curating, and executing social media strategies to increase engagement, brand visibility, and follower growth across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Team Leadership: Lead, mentor, and manage a team of SEO specialists, SMM strategists, and other digital marketing professionals. Foster a collaborative, results-driven environment focused on continuous improvement and innovation.
• Performance Analytics & Reporting: Monitor and analyze key performance indicators (KPIs) for all digital marketing campaigns. Provide actionable insights and regular performance reports to senior leadership, recommending areas of improvement and optimization.
• Content Collaboration: Work closely with content teams to ensure that all content (blog posts, landing pages, social media posts, etc.) aligns with SEO best practices, brand voice, and digital marketing goals.
• Campaign Optimization & Testing: Continuously test, optimize, and scale paid and organic campaigns for maximum efficiency and performance. Utilize A/B testing, analytics tools, and insights to refine strategies and tactics.
• Stay Current with Industry Trends: Stay up to date with the latest digital marketing trends, SEO algorithms, paid advertising features, and best practices. Ensure that the team adopts innovative techniques to stay ahead of the competition.

Requirements:

• Experience: 5+ years of experience in digital marketing, with a focus on both paid and organic channels (SEO, PPC, social media, content marketing, etc.).
• Team Leadership: Proven experience in leading and managing a team of digital marketing professionals.
• Proven Track Record: Strong portfolio of successful paid advertising campaigns (Google Ads, Facebook Ads, etc.) and organic growth strategies (SEO, content marketing, social media).
• Technical Skills: Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, Hootsuite, etc.
• In-Depth SEO Knowledge: Solid understanding of on-page and off-page SEO, keyword research, link building, technical SEO, and content strategy.
• Social Media Expertise: Experience in developing and executing SMM strategies to grow engagement and brand visibility on platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Data-Driven: Strong analytical skills with the ability to analyze data, interpret results, and make data-driven decisions.
• Communication Skills: Excellent verbal and written communication skills, with the ability to collaborate with internal teams and external stakeholders.

Preferred Skills:

• Experience with Marketing Automation: Familiarity with marketing automation tools such as HubSpot, Marketo, or Mailchimp.
• Certification: Google Ads Certification, Google Analytics Certification, or similar digital marketing credentials.
• E-commerce Experience: Knowledge of e-commerce platforms and digital marketing strategies for driving online sales.

Job Type: Full-time

Pay: ₹25, ₹55,000.00 per month

Experience:

• total work: 3 years (Required)

Location:

• Udaipur, Rajasthan (Required)

Work Location: In person

Expected Start Date: 01/02/2025