Public Relations and Social Media Manager

Job Description

Public Relations and Social Media Manager | Al-Futtaim Automotive | BYD

Date: 6 Oct 2025
Location: AE
Company: Al Futtaim Private Company LLC
Job Requisition ID: 172819

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Groups entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role:

• BYD is not just an automaker, it is a global technology company leading electric mobility, battery innovation, and sustainable transport solutions. Guided by our mission Technological Innovations for a Better Life, BYD is shaping a zero-emission future worldwide. As part of Al-Futtaim Automotive, you will be at the forefront of this transformation in the UAE, inspiring customers and turning digital leads into loyal buyers. This role is about more than selling cars, its about building trust, delivering experiences, and representing a brand that is redefining mobility.

What you will do:

• Develop and execute PR strategies, ensuring positive media coverage and brand reputation management.
• Manage social media strategy and content across key platforms (Instagram, Facebook, LinkedIn, TikTok, Twitter, etc.).
• Build and maintain strong relationships with journalists, media outlets, and influencers.
• Oversee the creation of compelling, brand-aligned content, including press releases, blog articles, and social media posts.
• Monitor brand perception, handle crisis communication, and ensure brand reputation management.
• Track, analyze, and report on PR and social media performance to optimize engagement strategies.

Required Skills to be successful:

1. Experience in PR, social media, or corporate communications.
2. Strong network of media contacts in UAE, particularly in automotive and lifestyle sectors.
3. Experience managing organic social media strategies.
4. Experience managing influencer partnerships, media relations and crisis communication.

About the Team:

• Reporting to the Social Media Marketing Manager and will work closely with internal and external stakeholders.

What equips you for the role:

• Bachelor's Degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• A Masters degree or certifications in PR, Social Media Management, or Corporate Communications is a plus.
• 3-5 years of experience in PR, social media, or corporate communications, preferably within the automotive, luxury, or lifestyle industries.
• Strong network of media contacts in UAE, particularly in automotive and lifestyle sectors.
• Proven experience managing organic social media strategies, influencer partnerships and crisis communication.
• Expertise in media relations, crisis communication, and influencer marketing.
• Proficiency in social media management tools (BrandWatch, or similar).
• Strong content creation and storytelling skills tailored for PR and organic social media.
• Analytical mindset with experience using social media analytics tools (Google Analytics, Meta Insights, etc.).
• Ability to craft engaging social media narratives and manage online community interactions.
• Strong project management and stakeholder engagement skills.

About Al-Futtaim Automotive

A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa. Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the worlds most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM as well as Electric Vehicles.

We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.

We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment. What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.

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