International Marketing Manager

We are hiring International Marketing Manager – SaaS (U.S. Focus) with 10 years of mandatory experience in US Marketing and constantly reviewed and optimized all businesses .

About Us-

Apprication is one of the most highly acclaimed software development companies with POS System based in Mumbai, with its headquarters stationed in California. We pride ourselves in having a highly experienced and professional team of website designers and developers. One of the main goals of our company is to provide cost-effective online ordering solutions to businesses.

Core Responsibilities

1. SEO & SEM Management

• Design and execute strategies for both organic search (SEO) and paid search (SEM/PPC) to boost global visibility and website ranking.
• Conduct comprehensive keyword research, including on-page and off-page SEO tactics, technical audits, and metadata optimization.
• Oversee PPC campaigns across Google Ads, Bing, Meta, LinkedIn, and other platforms relevant to the U.S. market.
• Set, monitor, and optimize budgets and bids to ensure maximum ROI and cost-efficiency per lead or acquisition.
• Analyze performance with tools like Google Analytics and dashboards; employ A/B testing and campaign adjustments.

2. Website Performance & SEO Feedback

• Monitor global website ranking, traffic trends, and conversion performance.
• Provide actionable SEO review feedback to Product, Content, and Development teams to improve content, UX, and technical SEO.
• Coordinate with developers to implement SEO best practices (e.g. site speed enhancements, internal linking).

3. Email & Bulk SMS Marketing

• Plan, run, and optimize email marketing campaigns (drip sequences, newsletters, nurturing workflows).
• Use segmentation and performance data to maximize engagement and conversions.
• Execute bulk SMS campaigns with tailored content and performance tracking, ensuring compliance with U.S. regulations.

4. Social Media Paid Campaigns (U.S. Platforms)

• Create and manage paid advertising across U.S. social media channels: Facebook, Instagram, LinkedIn, X (Twitter), TikTok, et al.
• Develop engaging creatives and messaging tailored to the U.S. SaaS customer lifecycle.
• Track performance, optimize targeting and ad copy, and test creatives for continuous improvement

5. Cross-Channel Strategy & Analysis

• Define and optimize the full marketing funnel—from awareness through acquisition and retention—across all channels.
• Explore and test new digital channels and acquisition strategies beyond traditional tactics.
• Collaborate with Product, Sales, and Data teams to align campaign messaging, target personas, and market feedback.

6. International Coordination

• Support adaptation of global campaigns to U.S. market nuances, ensuring compliance with language, regulatory nuances, and culture.
• Work with local partners, agencies, or vendors for U.S.-specific content, compliance, and amplification.

7. Budget Control & Performance Reporting

• Manage the U.S. digital marketing budget, ensuring efficient execution and ROI tracking.
• Provide regular reporting on campaign performance, trends, and strategic insights for leadership.

Required Skills & Qualifications

• 10+ years of experience in digital marketing, especially within SaaS or B2B domains.
• Experience in reviewing and optimizing all businesses
• Demonstrated success with combined SEO, SEM, and PPC strategy and operations.
• Proficiency with analytics, campaign management, A/B testing tools, and CRM or marketing automation.
• Strong data-driven mindset with the ability to translate performance into actionable insights.
• Experience executing email and SMS campaigns in compliance with U.S. regulations.
• Excellent project management and cross-functional collaboration skills.

Summary Table

AreaKey ResponsibilitiesSEO & SEM/PPC | Strategy, execution, optimization across organic & paid channels

Website & SEO Feedback | Monitoring performance, feeding insights to product & tech teams

Email & SMS | Campaign planning, segmentation, compliance, optimization

Social Media Advertising | Cross-channel paid campaigns, creative & targeting optimization

Cross-Channel Strategy | Funnel management, experimentation, and channel integration

International Ops | Adapting campaigns to U.S. market, liaising with regional partners

Budget & Reporting | Financial controls, ROI tracking, leadership dashboards

Job Type: Full-time

Pay: ₹50, ₹100,000.00 per month

Work Location: In person