
International Marketing Manager
1 day ago
We are hiring International Marketing Manager – SaaS (U.S. Focus) with 10 years of mandatory experience in US Marketing and constantly reviewed and optimized all businesses .
About Us-
Apprication is one of the most highly acclaimed software development companies with POS System based in Mumbai, with its headquarters stationed in California. We pride ourselves in having a highly experienced and professional team of website designers and developers. One of the main goals of our company is to provide cost-effective online ordering solutions to businesses.
Core Responsibilities
1. SEO & SEM Management
- Design and execute strategies for both organic search (SEO) and paid search (SEM/PPC) to boost global visibility and website ranking.
- Conduct comprehensive keyword research, including on-page and off-page SEO tactics, technical audits, and metadata optimization.
- Oversee PPC campaigns across Google Ads, Bing, Meta, LinkedIn, and other platforms relevant to the U.S. market.
- Set, monitor, and optimize budgets and bids to ensure maximum ROI and cost-efficiency per lead or acquisition.
- Analyze performance with tools like Google Analytics and dashboards; employ A/B testing and campaign adjustments.
2. Website Performance & SEO Feedback
- Monitor global website ranking, traffic trends, and conversion performance.
- Provide actionable SEO review feedback to Product, Content, and Development teams to improve content, UX, and technical SEO.
- Coordinate with developers to implement SEO best practices (e.g. site speed enhancements, internal linking).
3. Email & Bulk SMS Marketing
- Plan, run, and optimize email marketing campaigns (drip sequences, newsletters, nurturing workflows).
- Use segmentation and performance data to maximize engagement and conversions.
- Execute bulk SMS campaigns with tailored content and performance tracking, ensuring compliance with U.S. regulations.
4. Social Media Paid Campaigns (U.S. Platforms)
- Create and manage paid advertising across U.S. social media channels: Facebook, Instagram, LinkedIn, X (Twitter), TikTok, et al.
- Develop engaging creatives and messaging tailored to the U.S. SaaS customer lifecycle.
- Track performance, optimize targeting and ad copy, and test creatives for continuous improvement
5. Cross-Channel Strategy & Analysis
- Define and optimize the full marketing funnel—from awareness through acquisition and retention—across all channels.
- Explore and test new digital channels and acquisition strategies beyond traditional tactics.
- Collaborate with Product, Sales, and Data teams to align campaign messaging, target personas, and market feedback.
6. International Coordination
- Support adaptation of global campaigns to U.S. market nuances, ensuring compliance with language, regulatory nuances, and culture.
- Work with local partners, agencies, or vendors for U.S.-specific content, compliance, and amplification.
7. Budget Control & Performance Reporting
- Manage the U.S. digital marketing budget, ensuring efficient execution and ROI tracking.
- Provide regular reporting on campaign performance, trends, and strategic insights for leadership.
Required Skills & Qualifications
- 10+ years of experience in digital marketing, especially within SaaS or B2B domains.
- Experience in reviewing and optimizing all businesses
- Demonstrated success with combined SEO, SEM, and PPC strategy and operations.
- Proficiency with analytics, campaign management, A/B testing tools, and CRM or marketing automation.
- Strong data-driven mindset with the ability to translate performance into actionable insights.
- Experience executing email and SMS campaigns in compliance with U.S. regulations.
- Excellent project management and cross-functional collaboration skills.
Summary Table
AreaKey ResponsibilitiesSEO & SEM/PPC | Strategy, execution, optimization across organic & paid channels
Website & SEO Feedback | Monitoring performance, feeding insights to product & tech teams
Email & SMS | Campaign planning, segmentation, compliance, optimization
Social Media Advertising | Cross-channel paid campaigns, creative & targeting optimization
Cross-Channel Strategy | Funnel management, experimentation, and channel integration
International Ops | Adapting campaigns to U.S. market, liaising with regional partners
Budget & Reporting | Financial controls, ROI tracking, leadership dashboards
Job Type: Full-time
Pay: ₹50, ₹100,000.00 per month
Work Location: In person
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