Marketplace Performance Specialist

7 days ago

Bengaluru, Karnataka, India Herbal Strategi Full time

Location:
Bangalore

Work Mode:
On-site

Workdays:
6 Days a Week

About Herbal Strategi

Herbal Strategi is a leading herbal homecare brand offering 100% natural, non-toxic, and eco-friendly solutions across repellents, cleaners, and fresheners. With strong presence on
Amazon, Flipkart, D2C, and Quick Commerce
.

The Opportunity

We are seeking a highly analytical and strategic Marketplace Performance Specialist to own the data and insights for our Amazon and Flipkart advertising efforts. Your primary role will be to conduct deep analysis of our campaigns, keyword performance, and competitive landscape to identify key levers for growth. You will be the strategic brain behind our marketplace success, providing the actionable intelligence our team needs to drive revenue and improve efficiency.

Key Responsibilities

  • Deep-Dive Analysis:
    Conduct thorough analysis of keyword performance, search term reports, ad placements, and campaign types to identify optimization opportunities and risks.
  • Strategic Recommendations:
    Develop data-backed strategies to improve key metrics like Total Advertising Cost of Sale (TACoS), Return on Ad Spend (ROAS), and market share on both Amazon and Flipkart.
  • Performance Monitoring:
    Continuously monitor and report on campaign performance, budget pacing, and keyword ranking, translating complex data into clear, actionable insights.
  • Competitive Intelligence:
    Analyze competitor strategies and category trends to ensure our advertising efforts remain competitive and effective.
  • Collaboration:
    Work closely with the marketing team and/or agency partners to guide campaign execution based on your analysis, ensuring strategies are implemented correctly.
  • Reporting:
    Build and maintain dashboards and reports that provide a clear view of marketplace advertising performance and business impact.

Qualifications & Skills

  • 2-4 years of experience focused on Amazon Advertising and/or Flipkart Ads.
  • Amazon Ads Certification is highly preferred.
  • Understanding of AMC (Amazon Marketing Cloud)
  • Proven ability to analyze large datasets and derive actionable insights. You are an expert in understanding what the numbers mean.
  • Deep, strategic knowledge of the Amazon and Flipkart advertising platforms, including various ad types (Sponsored Products, Brands, Display).
  • Exceptional skills in Microsoft Excel (Pivot Tables, VLOOKUPs) and/or Google Sheets.
  • Strong understanding of marketplace metrics (TACoS, ACoS, CVR, etc.) and how they impact business goals.

What We Offer

  • A pivotal role in shaping the marketplace strategy for a high-growth brand.
  • Exposure to e-commerce and marketing
  • Competitive salary and a fast-paced, collaborative work environment.

Ready to Drive Our Marketplace Strategy?

Please send your resume to

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