Marketing Team Lead

2 weeks ago

Mumbai, Maharashtra, India LabourNet Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role: Marketing Team Lead

Location: Kalina, Mumbai

Reporting to: General Manager

Location: Mumbai

Job Summary

We are looking for a results-oriented Team Leader Buyer Engagement to drive lead generation, buyer acquisition, and retention through digital campaigns and strategic initiatives. The role involves managing a team, analyzing buyer data, and implementing targeted strategies to achieve growth and enhance buyer relationships.

Key Responsibilities:

  1. Generate quality leads through WhatsApp campaigns, social media promotions, and digital marketing initiatives.

  2. Lead, mentor, and manage a team of Marketing Executives, ensuring achievement of monthly/quarterly targets.

  3. Analyse buyer data category-wise and location-wise to identify patterns, opportunities, and focus areas.

  4. Track and evaluate buyer performance and engagement metrics on a regular basis.

  5. Drive buyer acquisition, retention, and revenue growth through focused campaigns and relationship-building.

  6. Coordinate with internal teams to ensure smooth execution of buyer onboarding and engagement strategies.

  7. Prepare and present periodic performance reports and insights to senior management.

Qualifications:

  • Bachelors degree in Marketing, Business Administration, or a related field (MBA preferred).
  • 5 to 8 years of experience in digital marketing, lead generation, or buyer engagement roles, with at least 2 years in a managerial capacity.
  • Strong analytical ability to interpret buyer behavior, category trends, and location-specific data.
  • Excellent leadership skills with experience in mentoring and managing a team.
  • Strong communication, presentation, and relationship-building abilities.
  • Proficiency in digital marketing tools, CRM platforms, and data analytics software

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