
Marketing Team Lead
2 weeks ago
Role: Marketing Team Lead
Location: Kalina, Mumbai
Reporting to: General Manager
Location: Mumbai
Job Summary
We are looking for a results-oriented Team Leader Buyer Engagement to drive lead generation, buyer acquisition, and retention through digital campaigns and strategic initiatives. The role involves managing a team, analyzing buyer data, and implementing targeted strategies to achieve growth and enhance buyer relationships.
Key Responsibilities:
Generate quality leads through WhatsApp campaigns, social media promotions, and digital marketing initiatives.
Lead, mentor, and manage a team of Marketing Executives, ensuring achievement of monthly/quarterly targets.
Analyse buyer data category-wise and location-wise to identify patterns, opportunities, and focus areas.
Track and evaluate buyer performance and engagement metrics on a regular basis.
Drive buyer acquisition, retention, and revenue growth through focused campaigns and relationship-building.
Coordinate with internal teams to ensure smooth execution of buyer onboarding and engagement strategies.
Prepare and present periodic performance reports and insights to senior management.
Qualifications:
- Bachelors degree in Marketing, Business Administration, or a related field (MBA preferred).
- 5 to 8 years of experience in digital marketing, lead generation, or buyer engagement roles, with at least 2 years in a managerial capacity.
- Strong analytical ability to interpret buyer behavior, category trends, and location-specific data.
- Excellent leadership skills with experience in mentoring and managing a team.
- Strong communication, presentation, and relationship-building abilities.
- Proficiency in digital marketing tools, CRM platforms, and data analytics software
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