Marketing Specialist/ Manager
14 hours ago
Job Description: Digital Marketing Specialist – AquaCentric Therapy
Key Responsibilities
1. Performance Marketing & Lead Generation
- Plan, execute, and optimize
Facebook, Instagram, Google Search & Display
campaigns for multiple centers. - Maintain
daily, weekly & monthly dashboards
to track CPL, CPQL, conversion %, and ROI. - Drive landing page optimization and ensure high-quality lead flows to the sales/CC teams.
- Monitor spends, allocate budgets across campaigns, and improve efficiency by 10–20% monthly.
2. Social Media Strategy & Content Management
- Build and own the content calendar across
Instagram, Facebook, LinkedIn & YouTube
. - Work with physiotherapists, trainers, and operations team to create reels, carousels, patient stories, and therapy explainers.
- Ensure storytelling aligns with AquaCentric's
premium, science-backed, hospitality-driven
brand tone. - Coordinate with creators, editors, and photographers for timely content production.
3. Website, SEO & ORM
- Manage website updates, blogs, service pages, and location pages.
- Improve organic ranking for keywords related to aqua therapy, orthopedic rehab, sports rehab, etc.
- Track and respond to Google reviews; analyse sentiment; highlight critical service improvements.
Key Skills & Competencies
- Strong command over
Meta Ads Manager, Google Ads, Analytics, Tag Manager
. - Excellent grasp of
content trends, medical storytelling, and creation of performance creatives
. - Good understanding of consumer behaviour in healthcare and wellness.
- Ability to work cross-functionally with physiotherapists, ops, sales, and design teams.
- Comfort with fast-paced, execution-first environments.
- Strong communication, project management, and ownership mindset.
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