asm
2 days ago
Job description:
Industry: FMCG
Position-ASM
Channel: General Trade
Territories covered-Pune, PCMC & Ahilyanagar
Role & responsibilities:
Drive the primary and secondary sales for Spices, Chutney, Instants & Pickle.
1.Meetings Sales Target
Primary and Secondary target achievement
2.Market Expansion
New market development by appointing new distributor as per desired profile (As per SOP)
3.Sales Team Management
Recruitment of sales team and motivate & guide them to develop requisite sales skills by conducting on job and classroom trainings
4.Develop Sales Strategy
Yearly and monthly sales planning by benchmarking with previous years
Sales forecast for seasonal products/Festive Season
New Product launching plan
5.Customer Relationship Management
Strategy to nurture relationship with its customer by collecting data, analysing buying patterns & developing loyalty programs to engage & encourage repeat purchase and brand royalty
Identify new key accounts & develop relationship with exiting customers
6.Inventory Management
Stock Norms, FIFO, Damage goods returns policy
7.Distribution Management
Finance
Infra-Godown Space, Vehicle, Manpower
Market service
Compliance to company policies
Periodic evaluation of the distributors to understand the market gaps and take appropriate actions to improve performance
ROI
Involvement in Business
Proper induction to a new distributor
8.Market Analysis
Analysis of competitors activities and make corrective actions plan to counter them
9.Budget Management
Utilisation of sales budget to increase sales market penetration within a competitive market
10.Training & Development
Educate and upskills team on focusing areas like Sales, marketing, distribution, Service and product knowledge, compliance & ethics
Benefits-Increased sales performance, Improved customer satisfaction, Employee engagement, Adaptability to market changes
11.Sales Report and analysis
Analysis of sales data across different distribution channel and sales trends in volume and value to optimize sales performance within the same products category
Primary Monthly & Weekly Reports-Distributor, Channel, Category and SKU wise, Closing Stock
Secondary Monthly & Weekly Reports-Distributor, Channel, Category and SKU wise
Daily Reports-Key accounts & outlet wise beat performance, LPC, Productivity, Unbilled outlets, Focus products billing
12.Compliance and Ethics
Ethics are a set of values that guide in making decisions about what is right or wrong (Respect, Integrity, Trust etc), while compliance is the act of following rules and regulations
13.Claim Management
Efficient claim process can help to process claims quickly and accurately to improve customer satisfaction
Education and Work Experience:
- Graduation in any stream or MBA/PGDBM in Sales & Marketing
- Strong experience years) within the FMCG industry in General Trade only
- Geographic knowledge is mandatory
Knowledge & Skills:
- Demonstrate strong leadership skills and lead by example
Team management skills
Excellent communication and interpersonal abilities
Analytical skills for data interpretation and decision-making
Negotiation skills to secure deals and partnerships
- Computer excel skills (Basic data entry, Pivot Tables, V lookup, Charts, Conditional Formatting etc)
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