Seo Specialist
4 days ago
Role & responsibilities
We are seeking a skilled and strategic SEO Specialist with proven experience in driving organic traffic and improving search engine visibility. The ideal candidate will be proficient in On-Page, Off-Page, Technical SEO, and AEO (Answer Engine Optimization) with a strong understanding of the latest search algorithms and AI-driven SEO practices.
Preferred candidate profile
- Develop and execute successful SEO strategies to improve organic search visibility and rankings.
- Perform ongoing keyword discovery, expansion, and optimization.
- Conduct technical SEO audits and recommend solutions for improved site performance.
- Optimize website content, landing pages, and blog posts for search engines.
- Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
- Collaborate with content, design, and development teams to implement SEO best practices.
- Stay updated with the latest SEO trends, algorithm changes, and emerging tools.
- Conduct competitor analysis and benchmarking.
- Generate performance reports and provide actionable insights.
Advanced SEO & AEO (Answer Engine Optimization):
- Optimize for featured snippets, People Also Ask (PAA), and voice search.
- Build strategies to rank in Google Discover, AI Overviews, and rich snippets.
- Stay updated on AI-driven search trends and integrate them into SEO practices.
Performance Tracking & Reporting:
- Use tools like Google Analytics, GA4, Search Console, SEMrush, and Ahrefs to measure performance.
- Track KPIs including rankings, impressions, CTR, traffic, conversions, and ROI.
- Provide actionable insights and monthly performance reports to management.
Requirements
- 3+ years of hands-on SEO experience in on-page, off-page, and technical SEO.
- Proven success in improving organic rankings and traffic for websites.
- Proficiency in SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4.
- Experience with AEO, schema markup, and AI-driven SEO.
- Knowledge of HTML, CSS, and CMS platforms (WordPress, Shopify, Magento, etc.).
- Strong analytical and problem-solving skills.
- Excellent communication skills for collaboration with content, design, and development teams.
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