Business Development

No. of Openings: 1

Department: Digital Marketing

Job Location(s): Noida

Education:Experience:

Skill Required: SEO, Google Ads, Digital Marketing

As the Business Development Manager – Digital Marketing & Outreach, you will be responsible for spearheading our global expansion efforts through end-to-end marketing execution, student community outreach, and partnership development. You'll lead digital campaigns, generate leads, engage with student groups, and build collaborations with international/local vendors to expand our reach and impact.

You will also work closely with the sales team to understand student psychology, adapt messaging, and align campaigns with real-time academic needs—driving both short-term results and long-term brand growth. This is a dynamic, hands-on role for a growth-focused professional who thrives in a performance-driven environment and wants to create global impact from the ground up.

Roles and Responsibilities

1. Digital Marketing & Campaign Execution

Plan, run, and optimize full-funnel performance campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other relevant channels.

Manage all elements of the campaign lifecycle, including copywriting, creative briefing, landing pages, budget allocation, and reporting.

Continuously experiment with ad formats, targeting, A/B testing, and funnel tweaks to maximize ROI and lead quality.

1. Lead Generation & Funnel Management

Drive consistent daily lead generation (5–6 qualified leads/day) through paid campaigns, influencer outreach, and student community engagement.

Analyze lead performance, segment behavior, and improve conversion across touchpoints.

1. International Student Community Engagement

Actively participate in international student forums and communities on platforms such as Facebook, Reddit, Telegram, WhatsApp, etc.

Build brand awareness through helpful engagement, content sharing, and referral-building initiatives.

1. Offline & Influencer Marketing

Plan offline strategies such as campus marketing, poster campaigns, info sessions, and printed material distribution—executed via local student partners or collaborators.

Onboard and manage influencers and micro-creators in student-focused spaces to strengthen brand trust and reach.

1. Global Partnerships & Vendor Collaboration

Identify and build partnerships with international/local vendors, education agents, campus clubs, or promotional partners to support outreach and lead generation.

Manage partnership onboarding, relationship development, and performance monitoring.

Collaborate with these partners to co-execute offline and online promotions efficiently across global regions.

1. Analytics, Reporting & Strategic Growth

Deliver structured weekly performance reports with insights on ad campaigns, community response, lead quality, and partner activity.

Contribute to strategy building with data-backed suggestions for channel expansion, messaging improvements, and budget planning.

Participate in long-term growth strategy and support team building as performance milestones are met.

What we are looking for

5-8 years of experience in digital marketing, business development, or education marketing, preferably with international exposure.

Proven success in running performance ad campaigns (Google, Meta, LinkedIn, etc.).

Experience in partnership building with external vendors or outreach agencies.

Familiarity with student behavior, academic services marketing, and global education trends.

Proficient in using analytics tools (Google Analytics, Ads Manager, CRM platforms).

Strong communication, copywriting, and relationship-building skills.

Creative mindset with strong execution capabilities.

Willingness to work full-time from our India office (no remote option).