Web Copywriter

3 days ago

Bengaluru, Karnataka, India Kaizen Que Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are seeking a talented
Web Copywriter
to craft persuasive, engaging, and user-friendly content for our website and digital platforms. The ideal candidate understands how to capture attention, communicate value, and drive users to take action while maintaining the brand's unique voice.

Key Responsibilities

  • Write, edit, and proofread copy for websites, landing pages, product/service pages, and blogs.
  • Create compelling
    calls-to-action (CTAs)
    that improve conversion rates.
  • Collaborate with designers, marketers, and SEO specialists to align copy with user experience and business goals.
  • Conduct keyword research and implement
    SEO best practices
    into web copy.
  • Adapt brand messaging into clear, concise, and audience-friendly content.
  • Optimize existing website content for clarity, engagement, and search performance.
  • Stay updated on digital marketing trends, competitor strategies, and web content innovations.

Requirements

  • Proven experience as a
    web copywriter, content writer, or similar role
    .
  • Exceptional writing, editing, and proofreading skills with strong attention to detail.
  • Understanding of
    digital marketing, SEO, and conversion-driven copy
    .
  • Ability to simplify complex ideas into user-friendly messaging.
  • Strong collaboration and communication skills.
  • Portfolio of published work demonstrating web copy expertise.

Preferred Qualifications

  • Experience in
    UX writing, CRO (conversion rate optimization), or advertising copywriting
    .
  • Familiarity with CMS platforms (WordPress, Webflow, etc.).
  • Basic knowledge of analytics tools (Google Analytics, Hotjar, etc.).

What We Offer

  • Competitive compensation and growth opportunities.
  • Creative, collaborative work environment.
  • Opportunity to shape brand voice and influence digital strategy.

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