Copywriter - Marketing (Prod/Web)

1 week ago

Bengaluru, Karnataka, India Allen online Full time ₹ 12,00,000 - ₹ 36,00,000 per year

ALLEN Online, the digital learning platform from the legacy of ALLEN Career Institute, is looking

for a dynamic copywriter who can turn product features into engaging, conversion-driven

narratives.

You'll write for the website, app, and various user journeys that influence discovery,

engagement, and conversion, making complex education products simple, exciting, and

relatable.

Key responsibilities:

  • Website & app merchandising: Write high-conversion copy for course pages, banners,

and in-app sections.

  • User journey copies: Craft contextual, action-oriented copy across onboarding, lead

conversion, and payment journeys.

  • UI/UX writing: Collaborate with product, marketing & design teams to develop clear,

concise, and user-friendly interface text (buttons, tooltips, pop-ups, CTAs).

  • Tailor messaging and tone based on audience cohorts: Hinglish vs English, parent

vs student, and Tier 1 vs Tier 3 regions.

  • Product communications: Translate product features into benefits-driven messaging

for web, app, video, and other channels.

  • Microcopy creation: Build tone-consistent UI microcopy — labels, prompts, alerts, error

messages — to guide users intuitively.

  • Collaborate cross-functionally: Work with product managers, UX designers, and

marketers to align content with business goals and brand tone.

  • Research & insights: Understand user behaviour, friction points, and optimise

communication for clarity and conversion.

Required skills & qualifications:

  • 4–5 years of experience in writing for digital products, apps, or websites.
  • Strong understanding of UI/UX principles and the ability to simplify complex journeys

through copy.

  • Proven experience in conversion-focused and UX microcopy.
  • Excellent command of English & Hindi, with the ability to adapt tone for students and

parents.

  • Ability to collaborate effectively with product, design, and tech teams.
  • Exposure to ed-tech, e-commerce, or app-based platforms preferred.

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