Market Research Analyst

1 week ago

Bengaluru Chennai Hyderabad, India ti Steps Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Job Summary:

We are seeking a highly analytical and detail-oriented Market Research Analyst to join our team. The ideal candidate will be responsible for collecting and analyzing data to help the company understand market trends, customer behavior, competitive dynamics, and growth opportunities. Your insights will directly support strategic decision-making and marketing initiatives.

Key Responsibilities:

  • Market Analysis:

    Conduct qualitative and quantitative research on target markets, industry trends, customer segments, and competitive landscape.
  • Data Collection & Interpretation:

    Gather primary data (surveys, interviews, focus groups) and analyze secondary sources (industry reports, databases, public records).
  • Consumer Insights:

    Identify consumer preferences, buying behavior, and satisfaction levels to influence product development and marketing strategies.
  • Competitor Intelligence:

    Monitor and analyze activities, pricing, and positioning of competitors to assess market threats and opportunities.
  • Reporting & Presentation:

    Prepare detailed reports, dashboards, and presentations to share research findings with internal stakeholders and leadership teams.
  • Forecasting & Modeling:

    Use statistical techniques to forecast market trends, sales performance, and ROI of marketing campaigns.
  • Collaboration:

    Work closely with marketing, product, sales, and strategy teams to align insights with business objectives.
  • Tool Utilization:

    Leverage tools such as Excel, SPSS, R, Tableau, Google Analytics, or other BI platforms for data analysis and visualization.

Preferred Skills:

  • Experience in a specific industry (e.g., SaaS, consumer goods, healthcare, financial services)
  • Knowledge of CRM platforms (e.g., Salesforce) and marketing automation tools
  • Familiarity with SEO, SEM, and digital marketing metrics
  • Advanced Excel or programming knowledge (e.g., Python, SQL) is a plus.

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