Growth Associate
2 days ago
**TL;DR:**
We're hiring a **Digital Marketing & Content Specialist** to lead brand, content, and community growth for **Proof of Skill** — a blockchain-based protocol that makes hiring faster, fairer, and fraud-proof.
**About Proof of Skill:**
With Proof of Skill, candidates create a **fully verified profile** — including **Proof of ID**, **Proof of Experience** (via employers), **Proof of Skill** (via consensus of experts), and **Proof of Education** (via institutes).
We then use **AI matchmaking** to connect verified talent with companies, helping them **instantly identify people who can actually get things done**.
AI has broken traditional hiring systems by making it easy to fake resumes, assignments, and even interviews. We're building the **trust layer of hiring** — think *credit score, but for skills.*
Launched in **Nov '24**, we've onboarded **4.3K+ candidates**, partnered with **150+ organizations** (including Sprinto, Edureka, Yes Bank, IDfy, Moshi Moshi & Pega), and are growing rapidly. Companies using Proof of Skill **close roles in just 4 interviews on average.**
**What you'll do:**
* Lead and execute digital marketing, social, and brand strategy
* Create high-performing content (copy, visuals, short-form video)
* Grow community engagement across validators, candidates, and orgs
* Build and optimize websites, landing pages, and campaigns
* Support sales with marketing collateral and lead-gen campaigns
* Track and optimize performance using analytics tools
**Why you are:**
* 2+ years of experience in digital marketing, content, and brand growth
* Skilled in SEO/SEM, CMS (Webflow/WordPress) and marketing tools
* Proficient with MixPanel, Google Analytics, MS Clarity etc
* Excellent at storytelling and creative execution
* High-agency, self-motivated, and mission-driven to make hiring fairer
* **Based in Mumbai**
**Major plus if you've**
* Scaled D2C or Gen Z-facing brands
* Have crypto or blockchain marketing experience
* Built or partnered with college communities
* Knowedge and Experience with AI graphic and video tools
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