Marketing Coordinator

14 hours ago


Chandigarh Mohali Panchkula, India Amartex Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities:

Marketing Strategy & Execution:

  • Develop and implement integrated marketing campaigns to drive footfall, sales, and brand awareness.
  • Ensure alignment of ATL & BTL activities with the overall marketing strategy.

ATL Activities:

  • Plan and coordinate mass media campaigns TV, radio, print, and outdoor advertising.
  • Liaise with creative agencies for ad concept development and media buying.
  • Track campaign performance using appropriate KPIs.

BTL Activities:

  • Organize in-store promotions, product launches, and sampling activities.
  • Develop point-of-sale (POS) materials and merchandising strategies.
  • Partner with local influencers, conduct roadshows, and community engagement initiatives.

Collaboration & Vendor Management:

  • Work closely with the sales team to understand customer behavior and tailor marketing efforts.
  • Manage relationships with external vendors, media partners, and event agencies

Budget Management:

  • Prepare and track budgets for marketing activities, ensuring cost efficiency.
  • Provide regular reports on campaign ROI.

Market Research & Analysis:

  • Monitor competitor activities and consumer trends to identify new opportunities.
  • Conduct post-campaign analysis to optimize future marketing efforts.

Qualifications & Skills:

  • Bachelors degree in Marketing, Business, or a related field.
  • 2-4 years of experience in retail marketing with a strong focus on ATL & BTL activities.
  • Proficient in marketing tools, CRM systems, and analytics platforms.
  • Strong project management, communication, and negotiation skills.
  • Creative thinker with a results-driven mindset.


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