Social Media Marketing Manager

About Devastram:

Devastram is a contemporary devotional lifestyle brand that blends tradition with modern aesthetics. Our mission is to bring the spirit of Indian culture, festivals, and art into everyday life through thoughtfully designed products and experiences. We are looking for a creative, organized, and proactive Social Media Manager who can bring our brand stories to life online.

About the Role:

We are seeking a creative, organized, and proactive Social Media Manager to join our team You'll be responsible for shaping our brand's online presence, creating stunning content, collaborating with influencers, and ensuring our website stays fresh and updated. This is a hands-on role that blends creativity with execution.

Key Responsibilities:

Content & Reels Creation:

• Develop high-quality visual and written content, including photos, videos, reels, and captions.
• Ensure content aligns with brand aesthetics, values, and campaigns.

Social Media Management:

• Plan, schedule, and post content on various platforms.
• Respond to comments, messages, and engage with the community to build relationships.

Website Updates and Banner Creation:

• Regularly update website banners, product images, and promotional graphics.
• Creating basic visual content using tools like Canva, Photoshop, or similar.
• Ensure product descriptions, visuals, and seasonal themes are accurately reflected on the website.

Influencer Collaboration:

• Identify, approach, and collaborate with relevant influencers and content creators.
• Manage gifting campaigns, partnerships, and track influencer content delivery and performance.
• Build long-term relationships with brand ambassadors to amplify reach.

Product Photoshoot Coordination:

• Plan and execute creative photoshoots for new product launches and campaigns.
• Manage post-production processes including selection, editing, and organizing photos for various platforms.

Strategy & Trends:

• Research current trends, hashtags, and strategies to create viral and shareable content.
• Propose creative ideas for campaigns and collaborations.

Analytics & Optimization:

• Track content performance using analytics tools and refine strategies to maximize engagement and reach.

Qualifications:

• Proven experience in creating content for social media (portfolio or examples required).
• Strong skills in photography, videography, and editing tools (e.g., Canva, Adobe Suite, CapCut).
• Excellent writing skills with an eye for detail.
• Knowledge of social media trends, algorithms, and tools.
• Creative mindset with the ability to work independently and meet deadlines.

Skills & Brand Mindset We Value:

• Creative Storytelling: Ability to craft engaging, emotional, and visually stunning narratives through social media content.
• Brand Ownership: Deep sense of responsibility toward maintaining the brand's visual identity, values, and emotional connection with the audience.
• Proactive Execution: Self-driven mindset with strong initiative — able to independently plan, organize, and deliver projects from idea to execution.
• Detail-Oriented Perfectionism: High standards for quality, accuracy, visual alignment, and brand consistency across all platforms.
• Aesthetic and Cultural Sensibility: Passion for Indian traditions, festivals, and devotional art, with a refined eye for beauty, color palettes, and design.
• Audience Connection: Genuine care for community-building, audience engagement, and fostering emotional bonds through content.
• Growth and Learning Attitude: Willingness to stay updated with the latest trends in social media, photography, influencer marketing, and website aesthetics.

What We Offer:

• Opportunity to work with a growing brand in a creative and meaningful niche.
• Flexible work environment and growth opportunities.
• Competitive compensation package.