Assistant Manager

4 days ago

Delhi, Delhi, India Embee Software Full time

Job Title:
Assistant Manager – Digital Marketing

Location:
Gurugram, India (In-Office)

Experience:
5+ years

Role Overview
We are looking for a performance-driven
Assistant Manager – Digital Marketing
who will lead the execution of
Lead Generation Campaigns
,
Account-Based Marketing (ABM)
, and
CRM-based lead management
. This role is suited for a digital marketer who blends creativity with analytics and understands how to drive pipeline through strategic campaigns and nurturing programs.

You'll collaborate with cross-functional teams to execute high-impact digital campaigns, validate incoming leads, and support closures through CRM workflows and reporting. You will also serve as CRM admin for lead hygiene and reporting.

Key Responsibilities

  • Digital Campaigns & Lead Generation (30%)
  • Plan and execute end-to-end B2B digital marketing campaigns across Google Ads, LinkedIn, and industry platforms.
  • Run Account-Based Marketing (ABM) campaigns targeting strategic enterprise accounts.
  • Optimize campaigns to drive quality MQLs with measurable outcomes (CPL, conversion rate, ROI).
  • Collaborate with sales for audience targeting, message alignment, and lead feedback.
  • Conduct A/B testing on ad creatives, CTAs, and landing pages.
  • Lead Management & CRM Administration (25%)
  • Own the lead journey in CRM – from capture to closure.
  • Perform lead validation, categorization, and assign follow-ups to inside sales or BD teams.
  • Track funnel metrics – MQL, SQL, pipeline conversion rates.
  • Serve as CRM administrator for lead records, campaign tagging, and dashboards (Zoho/HubSpot preferred).
  • Create weekly/monthly lead reports and present campaign impact to leadership.
  • Social Media & Content Promotion (15%)
  • Manage LinkedIn and other B2B social handles with a content calendar aligned to campaigns.
  • Promote blogs, case studies, events, and webinars to drive traffic and engagement.
  • Monitor social analytics and adjust strategy based on insights.
  • Website & Landing Page Management (15%)
  • Manage updates and enhancements to the company website using CMS (WordPress).
  • Track Website Analytics and share reports.
  • Create and optimize campaign-specific landing pages with performance-focused layouts.
  • Ensure mobile responsiveness, SEO hygiene, and analytics tagging.
  • SEO & Performance Optimization (15%)
  • Conduct keyword research and implement on-page SEO strategies.
  • Optimize web content and landing pages for target keywords and user experience.
  • Track organic performance and backlinks using SEMrush, Ahrefs, and Search Console.
  • Collaborate with the content team for regular publishing of blogs, use cases, and service pages.

Required Skills & Qualifications

  • Bachelor's/master's degree in marketing, Mass Communication, Digital Media, or related field.
  • Minimum 5 years of experience in B2B digital marketing, including:
  • Lead generation campaigns (Google, LinkedIn)
  • CRM-based lead management and nurturing
  • Website CMS management (WordPress preferred)
  • SEO and paid campaign reporting
  • Proficiency in tools like Google Analytics 4, Google Ads, LinkedIn Campaign Manager, Search Console, SEMrush/Ahrefs, CRM (Zoho/HubSpot).
  • Excellent English communication – written and verbal.
  • Strong analytical and project management skills.

Preferred Qualifications

  • Certification in Google Ads, Google Analytics, or HubSpot.
  • Working knowledge of ABM tools and campaign orchestration platforms.
  • Exposure to HTML/CSS and basic design editing (Canva, Adobe).
  • Prior experience in IT services or B2B SaaS domain is a strong plus.

Location: New Delhi - EMBI, New Delhi, Delhi, India

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