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Category Manager
2 weeks ago
Category Manager
- is responsible to develop and implement comprehensive category strategies for Bakery that align with business goals, focusing on growth, profitability, and market share expansion. Oversee the product assortment within the bakery category, ensuring a balanced mix of offerings by Symega that cater to consumer preferences. Conduct regular market research to gather insights into consumer preferences, emerging trends, and potential growth areas. Work closely with sales and R&D teams to ensure alignment of objectives and seamless execution of bakery category plans.
Responsibilities
- Analyze the sales data and use the information to understand present offerings to Key customers
- Understand the Bakery category performance and metrices of Symega
- Identify gaps and untapped opportunities with strategic accounts – identify ways of entry in their system with present offerings
- Assess Symega's current market position and formulate a strategic growth plan for Bakery category considering market dynamics: customer and competition landscape
- Drive initiatives that are customer led to improve pipeline that aids business growth
- Timely review with sales and R&D team and facilitate seamless execution of pipeline projects
- End to end coordination with internal stakeholders for customer innovation days/meeting
- Sales pitch development and training for Sales Team for Key Account engagements
- Understand the customers future requirements and present it to the internal stakeholders based on the market relevance of the concept
Qualifications
- Master's degree in Business, Marketing, Economics or a related Post Graduation
- 4+ years of proven experience in Consumer Insights, Market Research or Strategic Marketing roles.
- Experience with FMCG sector preferred and working on bakery category will be add on.
- Note: This role is not a technical role and reports to VP-Marketing.
