Category Manager

22 hours ago

Bengaluru Karnataka India, Karnataka Masai Full time

This role is critical for driving Category growth and driving sales in close partnership with Sales, Academic, Product, and other functional teams. As a Category Manager at Masai, you will not only own the P&L of your category but also shape sales strategy, influence conversion funnels, and forge partnerships that directly impact business growth.


Key Responsibilities:


Category Strategy & Growth:

  • Own and grow the category P&L, driving both scale and profitability.
  • Define and execute the sales-led growth roadmap for your category, with measurable targets across revenue, enrollments, and learner outcomes.
  • Identify and launch new course opportunities aligned to market demand, ensuring revenue scalability.


Go-to-Market & Sales Leadership:

  • Partner closely with the sales team to co-design outreach strategies, conversion funnels, and objection-handling frameworks that improve enrolment outcomes.
  • Build and mentor a category-focused sales team, ensuring they hit and exceed performance targets.
  • Collaborate with marketing and growth teams to design sales-driven campaigns and innovative go-to-market strategies.
  • Own direct sales, account management, and partner acquisition, engaging with decision-makers at institutes, franchise owners, and training organizations.
  • Proven ability to consistently achieve and exceed sales targets.


Stakeholder & Partner Collaboration:

  • Work closely with academic, product, and career services teams to ensure category success.


Learner Experience & Revenue Optimization:

  • Ensure category sales efforts are designed to maximize enrollments while staying true to Masai’s learner-first mission.
  • Identify monetization opportunities within the category and execute initiatives to boost revenue per learner.
  • Track category performance, analyze campaign impact, and provide actionable insights to leadership.


What We’re Looking For:

  • 3–6 years of experience in category management, sales strategy, or revenue growth roles preferably in Consumer Tech, Digital Services or fast-scaling industries. (Series C Organisations)
  • Strong background in direct sales, institutional partnerships, and account management.
  • Proven track record of meeting or exceeding revenue targets.
  • Skilled at designing go-to-market strategies and collaborating with sales teams to maximize results.
  • Strong commercial acumen with hands-on experience in P&L ownership.
  • Data-driven mindset with the ability to translate insights into strategies.
  • Good hold on People skills with Excellent communication, Negotiation, Resilience, ability to think deeply and Stakeholder Management skills.
  • A passion for education, impact, and scaling fast-growing initiatives.

Why Masai?

  • A chance to own and scale categories that impact thousands of careers.
  • Work in a fast-growing, high-energy environment with room to lead and innovate.
  • Competitive compensation with performance-linked incentives.
  • Direct exposure to leadership and the opportunity to shape Masai’s growth journey.

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