Digital Marketing Specialist

5 days ago

Remote, India Aquarious Technology Full time ₹ 4,00,000 - ₹ 7,00,000 per year

Key Responsibilities :

  • Mandatory Skills: Proven experience in SEO, SEM, social media marketing, content marketing, and email automation.
  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Proficiency in Google Analytics (GA4), Google Ads, Meta Business Suite, SEMrush, GTM, and Looker Studio.
  • Expertise in lead generation, conversion tracking, A/B testing, and CRO to improve campaign performance.
  • Plan and execute digital campaigns across SEO, SEM, and social platforms to achieve business goals.
  • Manage content and email marketing workflows with a focus on engagement and retention.
  • Collaborate with cross-functional teams to ensure brand alignment and ROI optimization.
  • Manage digital budgets, monitor performance, and identify new growth opportunities and trends.
  • Oversee end-to-end project management using tools like Asana, Trello, or
  • Strong understanding of marketing funnels and customer journey optimization.
  • Excellent communication, presentation, and stakeholder management skills.

Mandatory Skills:

  • SEO: Advanced keyword research, site audits, on-page & technical SEO, backlink strategy
  • SEM / PPC: Google Ads, Bing Ads, campaign optimization, A/B testing, and ROI management
  • Social Media Marketing: Organic and paid campaign management (Meta, LinkedIn, YouTube, etc.)
  • Content Marketing: Strategy development, content creation planning, copywriting, CMS (WordPress)
  • Email Marketing & Automation: Campaign setup, segmentation, workflows, and automation tools (Mailchimp, HubSpot, Klaviyo)
  • Analytics Tools: Google Analytics (GA4), Google Tag Manager, Looker Studio
  • CRO (Conversion Rate Optimization): A/B testing, funnel optimization, and UX improvements
  • Basic HTML/CSS: For web and email content adjustments
  • Marketing Automation & CRM: HubSpot, Salesforce, or Zoho CRM

Qualifications :

  • Bachelor's degree in Marketing, Communications, Business, or related field
  • Google Ads and/or Analytics certification preferred
  • Proven track record of managing high-performing digital campaigns
  • Experience in both B2B and B2C marketing environments (preferred)

Job Type: Full-time

Pay: ₹20, ₹45,544.44 per month

Benefits:

  • Work from home

Work Location: Remote

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