Product Analyst
4 hours ago
About the Role:
The Product Analyst will be responsible for preparing feasibility reports, aligning with external architects, and curating compelling content for customer-facing platforms. This includes developing FAQs, product USPs, website and video content, and finalizing specifications for each project. The ideal candidate will have a blend of technical understanding, communication skills, and content creation capabilities.
Responsibilities:
- Conduct feasibility studies for upcoming projects in collaboration with internal teams.
- Coordinate with external architects to ensure alignment on design intent, technical feasibility, and brand guidelines.
- Prepare FAQs for each project to aid customer communication and sales training.
- Develop "Top Reasons to Buy" content for brochures, websites, and digital campaigns.
- Plan and script model house video content in coordination with the marketing and design teams.
- Draft project-specific website content including location advantages, product highlights, and amenity narratives.
- Curate and finalize material specifications in consultation with design, procurement, and execution teams.
- Ensure consistency of tone, style, and positioning across all product communication touchpoints.
- Maintain documentation for each projects content and update as required during the product lifecycle.
- Maintain and update inventory data throughout the product lifecycle.
Required Skills and Experience:
- Bachelor's degree in Architecture, Civil Engineering, Communications, or a related field.
- 3+ years of experience in real estate product content, architectural coordination, or product marketing.
- Strong writing and editing skills with the ability to simplify technical information.
- Experience in working with architects and design consultants.
- Good understanding of residential real estate development stages and deliverables.
- Proficiency in MS Office and familiarity with project documentation tools.
- Detail-oriented with strong organizational and communication skills.
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