Telecom Product Sales

2 days ago

Bengaluru, Karnataka, India Megron Tech Full time ₹ 8,00,000 - ₹ 24,00,000 per year

Job Overview:

We are looking for a passionate and results-oriented SaaS-based Telecom Product Sales & Marketing Executive to join our marketing team. In this role, you will play a key part in promoting our telecom and software solutions to a global, B2B audience. You will be responsible for managing go-to-market strategies, supporting lead generation efforts, and creating high-impact content.

This role is ideal for someone with a strong blend of technical understanding, strategic thinking, and creative marketing skills, particularly in the SaaS or telecom software domain.

Role & responsibilities

Product & Technical Marketing

  • Develop clear and differentiated product positioning aligned with customer pain points and market trends.
  • Create product-focused assets including presentations, datasheets, explainer videos, and case studies.
  • Support product demos, trials, and Proof of Concept (POC) programs with international customers.
  • Collaborate with technical teams to address client-specific queries and customize solution briefs.

Marketing Strategy & Campaign Execution

  • Assist in the development and execution of integrated marketing programs from planning to rollout.
  • Run multi-channel digital campaigns (email, SEO, paid ads, social media) to drive brand awareness and lead generation.
  • Work closely with internal teams including design, content, and SEO for campaign execution.

Lead Generation & CRM Management

  • Implement and manage CRM tools (e.g., HubSpot, Salesforce) for lead tracking, scoring, and nurturing.
  • Coordinate with the sales team to improve MQL to SQL conversion and pipeline growth.

Content & Communication

  • Create and manage high-impact content across digital platforms-blogs, product pages, videos, newsletters, and social posts.
  • Ensure messaging consistency and branding across all touchpoints.
  • Support internal communications and partner/channel marketing initiatives.

Market & Competitor Research

  • Analyze industry trends, customer insights, and competitor strategies to inform product and marketing decisions.
  • Regularly track competitor offerings, positioning, and GTM strategies.

Reporting & Analytics

  • Monitor campaign performance and key KPIs like lead conversion, engagement, and ROI.
  • Present performance reports and insights to stakeholders with actionable recommendations.

Preferred candidate profile

  • Bachelors degree in Marketing, Business, Communications, Telecommunications, or a related field. MBA preferred.
  • 1-5 years of experience in product marketing, digital marketing, or sales enablement, preferably in Telecom, SaaS, or IT.
  • Excellent communication skills (written and verbal), with experience handling international clients.
  • Strong grasp of B2B marketing funnels, campaign workflows, and buyer journeys.
  • Familiarity with tools such as HubSpot, Google Analytics, Mailchimp, Canva, SEMrush, and similar platforms.
  • Ability to convert complex technical details into customer-centric messaging.
  • Creative thinker with a proactive mindset and strong execution skills.

Additional Expectations:

  • Willingness to work beyond regular hours when required to meet campaign deadlines or project schedules.
  • Ability to work independently while collaborating with cross-functional teams.

Nice to Have:

  • Exposure to telecom software products, cloud solutions, or SaaS platforms.
  • Experience with marketing automation tools (e.g., RankerX, CookieYes, 0Captcha).
  • Hands-on experience with LinkedIn Sales Navigator, Google Ads, and tools like CallHippo, Magisto.

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