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Manager Global Marketing Automation-IELTS
3 weeks ago
Position : Manager - Marketing Automation
Job Location : Gurgaon, Haryana
About IDPIDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.
Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.
Learn more at
Role purposeThe Marketing Automation Manager is responsible for planning, overseeing and implementing marketing automation campaigns for IELTS across network. She/he would be required to empower the businesses to build, grow and convert prospects through automated marketing campaigns and lead nurturing based on triggers, lead scoring at different stages of the customer lifecycle.
Key accountabilitiesMarketing Automation and lead nurturing for customer lifecycle -
Plan, develop, and execute cross channel campaigns, interaction campaigns and nurture programs across the student and test taker lifecycle to drive engagement and conversionDevelop marketing automation campaigns across various channels (email, SMS, Whatsapp, Line, Kakao or other chat applications) and social to improve efficiencyUnderstand our customers and segment audiences and optimise campaigns to increase effectivenessDevelop optimized content and messaging, e-mail / campaign templates in line with the brand guidelinesWork with App team to identify use cases and setup app campaigns for push and in-appDriving great UX / UI / Analytics -
Conduct ongoing A/B testing related to subject lines, e-mail copy, layouts, CTAs etc. that drives conversion improvementsMeticulously plan and build testing frameworks (A/B testing, multivariate testing etc.) for continuous optimization of deliverability, click-through and conversion ratesShare improvements in campaigns through adaptive learning from past campaign experiencesDefining lead nurturing opportunities -
Collaborate with key stakeholders to define best suited workflows for nurturing / automation campaigns and ensure relevant and targeted communications reach our core audienceAnalyse potential gaps and opportunities in the journey and create automated campaigns that improve conversionReporting -
Develop and provide periodic metrics and trends by country as per defined campaign objectivesMonthly reporting to key stakeholders for standard KPI of marketing automation campaignsCreate reporting dashboards for stakeholders to analyse campaign performanceCollaboration -
Regularly meet with teams to define campaign calendars, execute campaigns, review results and adjust basis learningsWork closely with Product teams to drive key initiatives, product enhancements across the IELTS journey.Actively participate in IELTS Marketing Automation Community and contribute basis experience and lessons learnedLeverage successful ideas / initiatives from across country and share within the IDP Community Required experienceEducated to Masters Level or equivalentDemonstrable experience (5 years) in digital marketing / marketing automation. Adobe Marketo experience preferred.Creative thinker with ability to define and develop campaigns and templates for e-mail marketing / reportsProven track record of building lead nurture campaigns and driving successful marketing outcomes / lead conversionsEffective relationship building and relationship management skillsAnalytical mind – ability to read, analyse and interpret information effectivelyFluent in English with excellent communication skills across all key methods – oral & written is a must
