Lead Business Systems Analyst

Job Description:

Business Title Lead Business Systems Analyst

Years of Experience 8+ Years

Job Description

The Business Systems Analyst (BSA) is the key member of the marketing technology team responsible for the functional integrity of the solutions that Merkle implements for clients across multiple industries.   BSA is a liaison between the client's marketing and business organizations and the Merkle design, development, and testing teams. BSA works closely with Client's marketing and IT stakeholders to elicit solution requirements in support of client's business goals and the associated martech capabilities.  BSA drives requirements feasibility analysis based on business priorities and data availability.  BSA provides guidance to the Merkle implementation team on behalf of the client and ensures solution business relevance and functional accuracy. 

Key responsibiltes

• Own solution requirements gathering working with Merkle and client stakeholders. 

• Rationalize data, business and process requirements and translate all the inputs into functional design.

• Ensure that Merkle best practices, frameworks and recommendations are deployed to assist the client make sound decision

• Own data analysis to ensure that business and functional requirements can be met.

• Understand the contracts and provide guidance in areas of scope management and client expectations management, 

• Assist with solution testing utilizing business validation techniques

• Lead solution user acceptance testing

• Contribute to the development of Merkle reusable assets, frameworks and best practices

• Mentor team members 

Education Qulification

• Bachelor's Degree or equivalent experience is required.

• 6+ years of technology implementation experience in the field of customer data management and marketing technology including direct marketing, email marketing, interactive marketing, digital marketing

• 6+ years' experience documenting requirements for the purposes of scope management, design, development and testing enablement through traceability

• 4+ years' experience working with various methodologies including Agile

• Knowledge of customer data integration and identity management concepts

• Hands on experience with relational design concepts [e.g., table design, table relationships, primary and foreign key designations].

• Hands on experience with data analysis, complex data transformations

• Experience with user acceptance testing

• SQL skills

• Strong customer service orientation; consistently meet internal and external client commitments; demonstrated desire to exceed expectations

• Strong client management skills; manage through challenging situations resulting in positive outcomes for Clients and Merkle

• Effective communication skills: ability to simplify and structure complex concepts to streamline interactions and highlight key points

• Effective presentation skills

• Demonstrated critical thinking, problem solving, planning and organizational skills

• Ability to adapt to various conditions and situations; ability to tolerate stressful situations and remain focused under pressure

• Ability to thrive in a complex environment consisting of geographically dispersed and highly matrixed teams

• Ability to interact with senior level resources effectively and confidently, both internally and with the client to ensure desired outcomes

• Qualified individuals possess the Merkle attributes: smart, curious, committed to vision, passionate, fun and pleasant, an achiever and having a sense of urgency

Certification If Any

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Shift timing

7 PM to 3 AM IST

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