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Google Ads

2 weeks ago

Rajarhat West Bengal, India Nature Technologies Pvt Ltd Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Job Title: Google and Meta Ads & SEO Specialist

Location
: Salt Lake, Sector 5, Kolkata (On-site)

Experience
: 2+ years of experience

Job Type
: Full-time

About the Company:

Nature Technologies is a global software development and digital marketing company based in Kolkata, India, with clients across the USA and other international markets. We are seeking a
results-driven Google Ads Specialist
& SEO
to manage organic and paid strategies for both in-house and client projects, focusing on delivering ROI and growth.

Role Overview:

As a
Google Ads Specialist
& SEO
, you will be responsible for increasing online visibility through search engine optimization and paid ad campaigns. You should have a strong grasp of SEO best practices, paid search advertising, and client communication — especially for
U.S.-based clients
.

Key Responsibilities: Meta Ads

  • Campaign Management

: Plan, set up, and manage Meta ad campaigns across platforms (Facebook, Instagram, etc.) to achieve client objectives.
- Budget Management

: Allocate and manage ad budgets effectively to maximize ROI and meet KPIs.
- Ad Optimization

: Develop and implement strategies to optimize ad performance, including A/B testing, audience targeting, and creative adjustments.
- Performance Monitoring

: Track and analyse key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS to ensure campaign success.
- Reporting

: Create detailed, client-facing reports that highlight campaign performance, insights, and recommendations for improvement.
- Strategy Development

: Collaborate with the marketing team to craft data-driven strategies that align with client goals and industry trends.
- Stay Updated

: Keep abreast of Meta's advertising tools, algorithm changes, and industry best practices to maintain a competitive edge.
- Budget Management

:

Manage budgets of up to $50,000 across multiple client campaigns from the U.S.

 Google Ads (PPC) Campaign Management

  • Plan, execute, and optimize Google Ads campaigns (Search, Display, and YouTube).
  • Conduct keyword research, write ad copy, and test creatives to improve performance.
  • Set up conversion tracking via Google Tag Manager and optimize bids based on goals (CPA, ROAS).
  • Monitor campaign performance and make data-driven adjustments to maximize ROI.
  • Create custom reports and dashboards to track paid campaign effectiveness.

Search Engine Optimization (SEO)

  • Conduct full-site technical SEO audits and implement fixes (indexing issues, crawl errors, speed, mobile-friendliness).
  • Develop and execute keyword strategies through in-depth research and competitor analysis.
  • Optimize on-page elements: meta tags, headers, URL structure, alt text, and schema markup.
  • Write and review SEO-friendly content: blogs, landing pages, product descriptions.
  • Monitor keyword rankings, traffic trends, and user behavior using Google Search Console and Analytics.
  • Identify and address content gaps and outdated pages.

Client Handling (U.S. Focus)

  • Communicate with U.S.-based clients to gather briefs, provide updates, and deliver performance reports.
  • Understand the business goals and audience of international clients to align strategies accordingly.
  • Present SEO and PPC findings and recommendations clearly and professionally.

Reporting & Analytics

  • Track and report on KPIs across both SEO and PPC campaigns.
  • Use tools like Google Analytics, Looker Studio, SEMrush, Ahrefs, and Google Ads dashboard.
  • Provide actionable insights and monthly performance reports.

Continuous Learning

  • Stay updated with the latest Google algorithm changes and advertising platform updates.
  • Experiment with new strategies, formats, and automation tools in both SEO and PPC.

Required Skills & Qualifications:

  • Minimum
    2 years
    of experience in
    both SEO, Meta Ads and Google Ads
    .
  • Proven experience managing international clients, especially from the
    USA
    .
  • Proficiency in tools like Google Analytics, Google Search Console, Tag Manager, Google Ads, SEMrush/Ahrefs.
  • Strong written and verbal communication skills for client interaction.
  • Analytical mindset with strong problem-solving skills.
  • Ability to handle multiple projects and deadlines efficiently.