Amazon Performance Marketing Executive

24 hours ago

Hyderabad, Telangana, India SOLARA Home Full time US$ 90,000 - US$ 1,20,000 per year

Job Summary:

We are looking for a data-driven and results-oriented Amazon Ads Performance Marketing Executive
to manage and scale our brand's advertising efforts on Amazon. This role requires hands-on expertise in Sponsored Ads (SP, SB, SD), campaign structuring, ACoS/ROAS optimization, keyword harvesting, and data analysis. You will work closely with the catalog, design, and operations teams to drive visibility, conversions, and profitability across our ASIN portfolio.

Key Responsibilities:

Campaign Management & Optimization

  • Plan, execute, and optimize Sponsored Product, Sponsored Brand, and Sponsored Display campaigns across all relevant marketplaces (IN/US/UK etc.)
  • Manage daily budgets, bids, and keyword targeting to meet ACoS/ROAS targets
  • Continuously test campaign structures, match types, placements, and creatives to improve CTR and conversion rates
  • Identify opportunities for growth and cost-efficiency across the ad funnel


Analytics & Reporting

  • Monitor and analyze ad performance using Amazon Ads Console, Brand Analytics, and third-party tools (e.g., Helium 10, Perpetua, Pacvue, etc.)
  • Prepare weekly and monthly performance reports highlighting spend, sales, ACoS, TACoS, CTR, CVR, and keyword trends
  • Use insights to drive actionable recommendations on listing improvements, targeting strategy, and ad content


Strategy & Collaboration

  • Work with catalog and design teams to ensure creatives (storefronts, A+ content, Sponsored Brand banners) are optimized for ad campaigns
  • Collaborate with inventory and pricing teams to align marketing push with stock levels and margins
  • Stay up to date with Amazon ad policy changes, new ad formats, and best practices


Keyword & ASIN Targeting

  • Conduct keyword research using tools like Brand Analytics, Amazon Search Terms, and third-party tools
  • Implement keyword harvesting, negative targeting, and ASIN retargeting strategies to improve efficiency

Requirements:

  • 1–3 years of hands-on experience managing Amazon Ads (SP, SB, SD) from the brand side
  • Strong understanding of ACoS, TACoS, CVR, CTR, impression share, and performance metrics
  • Proficient in using Amazon Ads Console, Brand Analytics, and Excel/Google Sheets
  • Experience with ad automation or analytics tools (e.g., Perpetua, DataHawk, Helium 10) is a plus
  • Ability to derive insights from data and present findings with clarity
  • Detail-oriented with strong organizational and communication skills

Preferred Qualities:

  • Amazon SP Certification or similar is a plus
  • E-commerce mindset: focused on profitability, growth, and inventory alignment
  • Comfortable working in a fast-paced, high-growth D2C brand environment

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