Social Media Content Creator

4 hours ago

HSR Layout Bengaluru Karnataka, India MedXChange Full time ₹ 4,00,000 - ₹ 6,00,000 per year

We're looking for a Social Media & Content Creator who lives on Instagram/LinkedIn/YouTube, enjoys designing on Canva, and loves experimenting with content formats.

You will:

  • Manage Medxchange's social media presence
  • Plan and define content & shoot ideas
  • Work closely with founders and doctors to turn their work into powerful stories

There is no single "right way" here – we want someone who can test, learn, and iterate.

Responsibilities

1. Social Media Management

  • Own daily posting on Instagram, LinkedIn, and YouTube (Shorts/Reels)
  • Maintain a simple content calendar (what goes out, when, and where)
  • Reply to comments & DMs (basic engagement, FAQs, directing leads to WhatsApp/website)
  • Track basic metrics: reach, saves, shares, profile visits, link clicks

2. Content & Shoot Planning

Convert ideas from the team (and from doctors) into:

  • Reels concepts
  • Carousel ideas
  • Short "talking head" videos

Create shoot definitions:

  • who is speaking
  • key message
  • approximate script / bullet points
  • location (hospital/classroom/zoom)
  • framing + B-roll ideas
  • Coordinate with videographers/photographers (or shoot on phone if needed)

3. Design & Editing

  • Design clean, on-brand posts using Canva (carousels, stories, thumbnails, posters)
  • Edit basic videos for Reels/Shorts (CapCut/InShot/Canvas video editor or similar)
  • Maintain visual consistency: colors, fonts, logos, overall "Medxchange look"

4. Content Writing

  • Write clear, simple captions and hooks for:
  • Instagram posts & reels
  • LinkedIn posts
  • YouTube titles & descriptions
  • Adapt tone for doctors: professional but friendly and aspirational

Must-Have Skills

  • Strong familiarity with Instagram, LinkedIn, YouTube
  • Comfortable using Canva (or similar design tools)
  • Basic video editing skills (mobile or desktop – any tool is fine)
  • Good written English: can write hooks, captions, and simple scripts
  • Ability to take a vague idea ("Let's talk about AI in cardiology") and turn it into a post or reel concept
  • Comfortable working with doctors and academic content (you don't need to be a doctor, just not scared of medical terms)

Good-to-Have (Bonus)

  • Previous experience in education / healthcare / startup / edtech
  • Understanding of AI, data, or tech (even at a basic level)
  • Experience running Meta or LinkedIn ads
  • Basic analytics: reading insights, spotting what works, what doesn't

Personality Fit

  • You enjoy experimenting – you know there's no one right way in social media
  • You care about good design, even if it's made in Canva
  • You're proactive: you don't wait for "perfect instructions," you suggest ideas
  • You're okay shooting content on-site (in hospitals, classrooms, events) when needed

What Success Looks Like (in 3–6 Months)

  • Medxchange has a consistent presence on Instagram, LinkedIn, and YouTube
  • Reels and carousels clearly explain what Medxchange does and why it's different
  • Doctors start telling us: "I saw your content on Instagram / LinkedIn"
  • We see a steady increase in followers, saves, shares, and inbound leads from social media

Job Type: Full-time

Pay: ₹13, ₹39,291.83 per month

Work Location: In person

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